Life, 1910-01-06 · page 23 of 76
Life — January 6, 1910 — page 23: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with one small satirical cartoon. The main content features luxury car advertisements (Dow Magneto ignition system and F.B. Stearns automobiles), typical of early 1900s publications. The notable satirical element is the brief article about **"General Belmont in Action,"** referencing wealthy socialite **Alva Belmont's** involvement in the shirtwaist workers' strike (a famous 1909 garment workers' labor dispute). The satire gently mocks wealthy activists: the author notes sardonically that Mrs. Belmont—despite her genuine financial support and that of other wealthy women—likely enjoyed the thrill of "activism" as entertainment, having perhaps "the best...time she ever had." The accompanying cartoon ("Auto-Suggestion") shows a rotund figure happily daydreaming beside an automobile tire, humorously suggesting cars inspire fantasies. The page reflects Progressive Era tensions between labor and capital, and Life's somewhat ambivalent attitude toward wealthy do-gooders.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PERFECTED D0 MAGNETO For the Man Who Drives His Own Car. For the Chauffeur Who is His Own Mechanic. High Tension, Alternating Current, Arc Flame Ignition. Complete Combustion. Increased Fuel Effi- ciency. Greater Economy of Operation. Sold to any responsible person on THIRTY DAYS’ TRIAL The only Magneto made, covered by an Unlimited Guaranty restricted only by reason and common sense. Write for important ignition facts. We have data to give you which is of interest to every motorist, Dow Manufacturing Co., - Braintrae, Mass. General Belmont in Action It was cheering to see the rich ladies who are interested in politics and pub- lic affairs go in to help the striking shirtwaist makers, Our belligerent fel- low-citizen, Mrs. Alva Belmont, dashed into their firing line without waiting for a vote, and did what she could. She sent the strikers fifteen hundred dollars in a single ro!l (a thousand of it came from Mrs. C. P. Huntington), and the papers heard that she had promised a fund of thirty thousand dollars to sup- port the strike. Miss Anne Morgan was another associate-striker, and we read of numbers of girl college-graduates who were helping the shirtwaist girls in per- fecting their organization. We take it for granted that when sewing-girls strike for shorter hours and more pay they deserve to win, and that it is always a righteous work to help them, We take it for granted also that Mrs. Belmont has been having a first-rate time—the best, perhaps, she ever had. Town and Country Car 45-30 The Stearns — “The Car Luxurious’’ The Stearns is just what these words im- ply—a car designed and built throughout to embody the extreme of richness, elegance and convenience for urban and suburban use. Equipped with a motor so flexible as to take smoothly the short sharp corners and curves of city streets, yet powerful enough for any road conditions encountered in town or country. So constructed as to permit of easily turning in narrow streets. The Sturdiest Car No one knows how longa Stearns will last, for no Stearns has ever worn out. Stearns cars have been made continually for the past 13 years, and as far as we know every Stearns ever built is in actual use to day. Stearns cars have more re- serve power than any car ot like rating of any make—the reserve force in a Stearns en- gine is what has made Stearns power famous. Therefore the Ultimate Most Stearns owners have owned other makes. It has seemed natural for them to progress gradually through varying grades of quality until they reached the Stearns— the ultimate of excellence. But once Stearns owners, they have settled down intoa contented pride of ownership, for the Stearns is the ulti- mate car—the car to keep. The car shown above is the famous 15-30 H. P. Stearns Limousine Town and Country Car. It can also be had in landaulet, touring car or toy ton- aeau body. A more powerfal car of equal quality and laxary, will be found in the 30-60 H.P, chassis with timoasine body, Licensed under the Selden Patent’ (st) The F. B. Stearns Co., Cleveland, Ohio “The White Line Radiator Belongs to the Stearns’’ Fa comicbooks.com