Life, 1909-12-02 · page 75 of 80
Life — December 2, 1909 — page 75: what you’re looking at
What you’re looking at
This page is primarily **railroad and whiskey advertising** from circa 1910, not political satire. The top half promotes the Northern Pacific Railway's new "Northern Pacific Express" train service from Chicago to the Pacific Coast—emphasizing speed (72 hours), comfort features (electric lighting, sleeping cars, dining cars), and scenic routes through Yellowstone. The bottom half advertises **Old James E. Pepper Whiskey** through a nostalgic narrative. The cartoon depicts an older gentleman with a traveling case, invoking a romanticized antebellum Southern past ("good old days of courtly gallantry"). The pitch argues that just as 19th-century gentlemen never traveled without whiskey, modern travelers should similarly pack Old James E. Pepper—positioning the product as an essential travel companion for the civilized gentleman. The phrase "It's an ill wind that blows nobody good" suggests the whiskey brand benefits from travel culture itself. There's no political message—only period advertising reflecting early-1900s consumer marketing and nostalgic Americana.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TE PRE New Service from Chicago Solid through electric-lighted ‘‘Northern Pacific Express"— 72 hours between Chicago and North Pacific Coast Daily via Burlington-Northern Pacific lines. Standard and Tourist Sleeping Cars and Coaches to Portland ind Puget Sound points. Leaves Union Station, Chicago, at 10:00a.m. Four daily electric-lighted trains from St. Paul-Minneapolis, and a fifth from St. Louis to Billings, Butte, Helena, Missoula, Spokane, Seattle, Tacoma and Portland. Dining Cars on all trains. e e Only exclusively first-class, all-sleep- North Coast Limited. tts tan tien from ine Norn Pacific Coast. Drawingrooms, Com- partments, Open Sections. Electric berth lamps in upper and lower berths; dental lavatories; Observation-Library Car with barber and bath: every comfort. The other trains provide Standard Sleeping Cars, leather upholstered Tourist Sleeping Cars and , big, roomy Coaches--all electric lighted. "SERVICE THAT SETS THE PACE" For Folder Giving Time of Trains; Tickets and Reservations from A. M. CLELAND, Gen’! Pass'r Agent, ST. PAUL, MINN. __- NORTHERN PACIFIC RAILWAY and Lower Berths “THE SCENIC HIGHWAY THROUGH THE LAND OF FORTUNE” Yellowstone Park Season 1910, June 15-Sept. 15 His Master’ Ss "Grip In the good old good old days of courtly gallantry—no Southern Gentleman ever thought of taking a journey without his bottle of “Pepper.” Journeys are no longer taken a 5 bette on horse-back or with coach- | protection—the Ye excellence | and-four, Old sich hasbeen eniverally wa : , James you ey, MAY ORDER DIRECT rims tive canget—ta Ee Pepper “Varo this rare, mellow, old hquor “The standard by which all has not! other whiskey is judge forgetting his supply of Old James E —the civilized world carries with it | Our on every journey—the self-same liquor. “41'S AN ILL WIND THAT BLOWS NOBODY GooD’”” Old James E. Pepper Whiskey is fall seven | Cor , 706 Rector Building, Chicago, U.S. ‘AS years old—bottled in bond. It was the first | or 7 706 Frankfort Pike, Lexington, Kentucky, comicbooks.com