Life, 1909-12-02 · page 74 of 80
Life — December 2, 1909 — page 74: what you’re looking at
What you’re looking at
This is primarily a **calendar advertisement** rather than political satire. Life Publishing Company promotes two 1910 calendars: their own and Phillips Calendar. The page features sample images—including "Thorobreds" (a horse illustration) and a domestic scene of a woman at a desk—to showcase the calendars' artistic quality and decorative appeal as Christmas gifts. The humorous element appears in the central text block, which gently mocks consumer behavior: people typically either procrastinate obtaining desired calendars or later regret their choices after seeing better options. The small cartoon girl with the caption "Mama thinks they're great" adds light charm. The "Cheer Factory" reference is Life's playful self-description, positioning the magazine as a happiness-producing enterprise. The appeal emphasizes immediate ordering to avoid past disappointments—a straightforward marketing pitch using gentle humor rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Calendar 1910 This is the cover for the regular Lire Calendar. There are 12 pictures, one for each month. The paper is the finest bristol board, easily turned, and the figures cf the month are plain to any eye. It combines usefulness with a splendid dec- orative quality. Price $2.00. Order now. A Cheerful Yearful, Christmas is coming. Have you made out that List? What's a better present to send toa friend than one of these Calendars? Don’t think this over. Just act on it at once. THOROBREDS One of the pictures in the Phillips Calendar, PHILLIS CALENDAR | 1910 You remember, don’t you, some of those striking covers LIFE has been issu- ing during the past year. Nothing like them for originality and_ style has been seen in this country. They make up in part this delightfully decorative calendar, now ready. Price $2.00. Take Time by the Forelock and Order Lifes Calendars AT ONCE E want you to see these two Calendars, and we want you to see them now. You know what you have always done in the past. Two things: Among millions of calendars issued every year you have either waited too long, and not obtained the one you saw and liked, or else you have picked out several, and then, after the first of the year, you have seen so many others that you liked better. No need for that to happen this year. _ direct to this office. We are running a Cheer Factory, and just to get in touch with us will help you. You can send your order LIFE PUBLISHING COMPANY, 17 West 31st St., New York “Mama thinks they're great.” comicbooks.com: