Life, 1909-12-02 · page 15 of 80
Life — December 2, 1909 — page 15: what you’re looking at
What you’re looking at
This page contains **book reviews and advertisements**, not political cartoons. The "Christmas and Gift Books" section reviews recent publications, including Booth Tarkington's *Beasley's Christmas Party*—a sentimental holiday story matching the clichéd tropes the reviewer humorously lists (crippled child, lonely bachelor, redemptive snowfall, fireplace ending). The advertisements promote two products: 1. **Red Cedar Chest**: A storage trunk marketed as a practical yet sentimental gift, emphasizing its moth-proof qualities and honest craftsmanship. The company undercuts retail markup by selling directly to consumers. 2. **Welch's Grape Juice**: A non-alcoholic beverage marketed as suitable for serving at clubs or home gatherings—notably emphasizing it's a temperance alternative, likely relevant to early-20th-century prohibition-era concerns about alcohol consumption. Both ads appeal to middle-class values: domestic sentiment, practical utility, and moral propriety. The page reflects period consumer culture and social anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Christmas and Gift Books (Continued from page 774) HAT?" do we hear some one ask, “isn’t there a Christmas story in the lot—something with a crippled kid, say, and a lonely bachelor, and hard hearts, and icy winds, and evergreen trees plenty of snow on them, all ending in a log fire and the millennium?'’ Why, of course there is! Isn't there ways? There's Beasley's Christmas Party (Harper & Brothers. $1.25), by Booth Tarkington. J. B. Kerfoot. Latest Books The God-man, by Rev. Henry Losch, M.D. (Richard G. Badger. Under the Mulberry Trees, by Theron Brown. (Richard G. Badger. $1.50.) The Autobiography of a Neurasthene, by Margaret A. Cleves, M.D. (Richard G. Badger. $1.50.) Psychotherapeutics, by Morton Prince, M.D., and others. (Richard D. Badger. $1.50.) The Image of Eve, by Margaret Sutton Briscoe. (Harper & Brothers. $1.25.) The Great English Essayists, by Wil- liam J. Dawson and Coningsby W. Daw- son. (Harper & Brothers. $1.00.) Trish Life and Humor, by William Harvey. (J.B. Lippincott Company. $1.50.) lor’s Knots, by W. W. Jacobs (Charles Scribner's Sons. $1.50.) femoirs of the Duchesse De Dino, by Princesse Radziwill. (Charles Scrib- ner’s Sons. $2.50.) “Dame Curtsey's Book of Etique by Ellye Howell Glover. (A. Mc- Clurg & Co. 50 cents.) Ask Your Santa Claus fora Genuine Red Cedar Chest Ol Fashtoned Coionial Chest, Made of ¥¢ tn. Solld Red Cedar. autitully. polished. hates rubbed finish. Strong lock bekaa eastern, a ia fre Seder handles, Hound with four wide’ bands ot ‘au Telghe Christmas price $25. ren prepaid ‘the Mississippi Kiver. Practicability and sentiment are combined in such a ¢ fare and bats in ove of oar genuine Red Cedar chests are acess ‘safe from moths, dust and dampacss. Our chests may be handed down as beirloo: ‘are of such beactifal and hovest craftsmanship. It Is extromely diticalt to parchase chests of genuine red cedar in most stores in this country. Where it Is posslite Are almost prohibitive, We bulld oar chests her the red cedar section.” We send them direct t a the, wholesalers’ and retailers’ profits—even paying the trause portation chares ourselves. ‘The Colonial Window Seat or Hall Chest, No. $8, 1s mado ot ¥ tn, Solid Red Cedar. feautifully polished, batt! fibish,” Fitted with atrong lock: hrass casters and brass Tid stay. srith wide bands of dull Raished copper, "Stadded with fashioned heavy copper rivets. Outside dimer sone: Width 2081 Hielate "In, The Sees delivered prepatd east of the Mississippi Hivers (2atra sht charges for polnts Neyond quoted.) our Special 15 Daye’ Pree ‘Trial Offer you can examlne thisthest in your ow hans st ho cost to Jourselt. At Unnatisfactory we even pay the return freight charges. Send now for our catalog of chests of all styles and prices. PIEDMONT RED CEDAR CHEST COMPANY, Dept. B, STATESVILLE, N. C. Welch's GrapeJuice A rich, satisfying, refreshing, non- alcoholic beverage, having the flavor and the freshness of fresh-picked, full-ripe Concord Grapes. Order it at your club—straight or as a Welch Grape Ball. your home, as a beverage, a punch, Serve it in or the basis of a des- sert. But be sure it is Welch’s. If your dealer doesn't keep Welch's, send $3.co for trial dozen pints, express prepaid east of Omaha. Booklet of forty delicious ways of using Welch's Grape Juice, free. Sample 3 oz. bottle by mail, 10 cents. The Welch Grape Juice Company, Westfield, N. Y. Cyrus H “ormick, by Herbert N. Casson. ( . “Dame Cu "s by Ellye Howell Glover. (A Clurg & Co. $1.00.) A Text Book M. Monahan. (United e Temperance, T cat Design of Henry IV., by win D. Mead. (Ginn & Co. so cents.) Poems by William Watson, (John Lane Company. $1.50.) The Promise of American L: Herbert Croly. (The Macmillan C pany. $2.00.) Political Issues and Outlooks, by Wil- liam Howard Taft. (Doubleday, F & Co. $1.25.) Travels in Spain, by Philip S. Marden. (Houghton Mifflin Comp $3.00.) Old Harbor, by William John Hopkins. (Houghton Mifflin Company. $1.35 net.) Why American Marriages Fail, by Anna A. Rogers. (Houghton Mifflin Company. $1.25.) The Diverting Adventures of Maurin, by Alfred Allinson, M.A. (John Lane Company. $1.50.) The Haven, by Eden Phillpotts. (John Lane Company. $1.50.) comicbooks.com