Life, 1909-12-02 · page 14 of 80
Life — December 2, 1909 — page 14: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than political satire. The dominant content is an advertisement for Atwood Grape Fruit, a branded citrus product marketed to two consumer types: those seeking premium quality fruit and those pursuing health benefits (energy, complexion improvement, rheumatism relief). The ad references a **New Haven physician** who allegedly prescribed Atwood fruit exclusively—a common marketing tactic using medical authority. The company cites the Department of Agriculture's analysis of the fruit's malic acid content to suggest scientific validation. A secondary advertisement for **Educator Crackers** appears below, offering free samples. The page also contains a book review section discussing Christmas gift selections from various publishers, unrelated to the fruit advertisement. There is no political cartoon or satire visible. This appears to be a typical early 20th-century magazine page mixing editorial content with product advertising, relying on health claims and testimonial authority common to that era's marketing practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ERE ATWOOD GRAPE FRUIT WO KINDS OF PEOPLE buy and eat ATWOOD GRAPE FRUIT—First, those who want the most delicious rape fruit they ever tasted, the thin-skinned kind that is filled with lus- cious juice and has the genuine grape fruit flavor; the kind that has resulted from years of experimenting and the outlay of hun- dreds of thousands of dollars; the kind that a prominent physician of New Haven prescribes for all his patients, telling them to “‘be sure to get the ATWOOD, for other grape fruit to the ATWOOD is as cider apples to pippins;”’ Second, those who would increase their energy, clear their com- plexion, brighten their eyes, renew their youth, and rid themselves of rheumatism or gout. morning and evening. ‘The Bursan ot Chemistry of the Department of Agricuiture at Washington. in speaking of atric ‘acid as found in grape Iruit, says “Ut combines with certain bases and the resulting combinations ‘eramiformed inte carbone ier thus rendering an undacyacid urine altaline” BUY ‘T BY THE BOX The Atwood Grape Fruit Co. These eat ATWOOD GRAPE FRUIT has the Atwood lay be purchased box or dozen. KIMBALL C. ATWOOD Presidcat 290 B’way, New York Christmas and Gift Books (Continued from page 771) here) whether it is bee home with French cathedrals than with New York skyscrapers or because we are less so that some of his illustrations (The Century Com And the use he is more at seem so illy ive. pany. $5.00.) next hook we ainty. For it is The New New York, by John C. Box Free s0 that you may test YJ EDUCATOR CRACKERS Simply send your name your grocer's name, please. uy them, if your grocer can’t ‘ply. we will Most deaiers ell them, Jobeson Edscator Food Lo, 236Tremoat Van Dyke, and is illustrated by a series of reproductions, both in color and monochrome, of Pennell drawings— drawings that may perhaps give the in- habitants of the French cathedral towns a pragmatic impression of Manhattan, but that leave the Gothamite not at all or only technique-ally responsive. By the way, how did one get that he*impression xift-books came always in cream white boxes? This one sports the scarlet of the modern Babylon. (The Macmil- 50.) And Delft blue gleton'’s Dutch Ne: escribed by great lan Company. $ incloses Esther York—not, happi writers," but disinterred. from various buried tomes, account books and corre- bookworms And there efiect. of autumn a book called With T. Schofield, A dip into the text reminds one spondences known of (Dodd, Mead & Co. is even a flamboyan leaves that hides Christ in Palestine, by A M.D. of old ladies one h sit with unread “ $3.50.) known who love to od books "* on their 1.D.°? And, in the n modern literature, (R. F, Fenno & Co.) knees. But why name of symbolism why maple leaves? T! there is Chivalry, being a trans- lation, hrase and abridgmen? of Nicholas de Caen’s Dizain of Queens, by James Branch Cabell, tively done and (in the line of our pres- ent discussion) remarkable for the fact that there is no enjo: ent to be got out of it except by reading it. (Harper & Brothers. $2.00.) And there is Jeanne Mairet's translation of Arvéde Barine’s Madame, Mother of the Regent, beauti- fully printed, full of eng sossip (G. P. Putnam's Sons. $300); and far more attractive, by the bye, once one is inside its white box, than Ernest F. Henderson's unboxed treatment of the same theme, A Lady of the Old Régime very apprecia~ 78 A Household Necessity “THE most acceptable gift that can be made to any member the family. Useful alike to Baby, Mother, Father) S: andma, Grandpa, Aunt or Uncle, Niece or Neph Husband, ‘Athlete or “for everyoe, at mes and all place THERMOS FOR CHRISTMAS Make your Christmas gifts distinctive. Testead ‘of the us and cerchil, Rooks ‘Glovesor Hosiery gvea Thermos Hos pot, Jar of Decanter, Make your presents mark the introduction of a brand new way THE THERMOS WAY You know the advantages oc the Telephone, Sewing Machir Vacuum Cleaner, Electric Light but you do not know whit Comforts unless Thermos isin your home and with you on Your journeys THERMOS KEEPS THINGS BOT 24 Hours In coldest places THERMOS KEEPS THINGS COLD 3 days in hottest places. Brother. erence Hamior te an 1 Christmas gift for Father, Sade ia Silver Tr bogeay and Creamiaa pewivoa Thermos are the caly genatoe temperate Please Be Cautious ‘sin: or bag Fert eiee Pireerecdpiacsnevnbed Tron predacsby dae Yates Reise oti AMERICAN THERMOS BOTTLE COMPANY Broadway and 27th Street, New York City (The Macmillan Company. $2.50.) A dozen stunning Maxfield Parrish pictures make a volume of selected tales from The Arabion Nights, edited by Kate Douglas Wiggin and Nora A. Smith, something of a real find (Charles Scribner's Sons 0), and a generous square yard of gray box (the lid makes a fine puzzle- picture board) is brim full of some of the best drawings of the year—James Montgomery Flagg’s City People. (Charles Scribner's Sons. $3.50.) (Continued on page 775) comicbooks.com