Life, 1909-10-21 · page 3 of 32
Life — October 21, 1909 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for Duofold Health Underwear, published in *Life* magazine. The ad features a photograph of a man demonstrating the product by pulling at his sleeve to show the fabric layers. The marketing pitch uses a scientific analogy: just as two thin blankets trap air and provide more warmth than one heavy blanket, Duofold's two-layer construction creates insulating air space while remaining lightweight. The advertisement emphasizes comfort, practicality, and "scientific common-sense" design—a typical early 20th-century sales approach that combined pseudo-scientific reasoning with health-conscious messaging to appeal to consumers. Prices ranged from $1.25 to $5 per garment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The air-space between the fabrics is the secret of lowproved D ao f ol O Health Underwear You know that two light blankets are warmer than one heavy one—and less burdensome too. So the two light Duofold fabrics are warmer than one solid fabric; yet they weigh less. The cotton, linen or silk, whichever you prefer inside, is delightful on the skin. The wool outside absorbs all moisture from the inner fabric. And the air space between is as warm as another fabric. Yet it weighs nothing. Scientific common-sense. Why not get the Benefit ? Duofold is thoroughly shrunken and sizes are guaranteed. If your dealer hasn't Duofold garments write us for booklet givin: name of a dealer who sells th gle garments and union suits for m $1.25 to $5 a garment Duofold Health Underwear Co., Mohawk, N. Y. Robischon & Peckham Co., Selling Agents 349 Broadway, New York If it hasn't this label, it isn’t Duofold comicbooks.com