Life, 1909-10-21 · page 2 of 32
Life — October 21, 1909 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a vintage ad for Rubberset brand shaving brushes, published in Life magazine. The ad emphasizes the brush's durability through its trademarked "Rubberset process," which allegedly grips each hair in vulcanized rubber so firmly that bristles won't escape even when split or stressed by hot water and hard use. The imagery shows the brush being dramatically split lengthwise—a dramatic demonstration of its claimed indestructibility. The ad promises brushes at prices from 25 cents to $6.00, recommends accompanying Berset shaving cream, and notes availability at drugstores and hardware stores. There is no political or social satire present; this is straightforward product advertising from the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
urvday. Annual Sebscription, Single Copses, Tea Cente in England and the liritish Possessions lass Mail Rubbersct Construction Defics Destruction Split a RUBBERSET Brush clear through the setting, and the bristles remain intact. The inside structure of the RUBBERSET Brush is so devised that no bristles can escape from the hard rubber grip. The RUBBERSET process takes hold of each tiny hair and holds it w grip that cannot be weakened by hot water, hard rubbing or long service—three tests that crumble and loosen the foundations of ordinary brushes, and which absolutely cannot affect TRADE MARK Shaving Brushes Price, 25c upwards to $6.00 We strongly recommend our $1.00 Badger Hair Brush. Badger hair is cleaned, feels good on the "t mat and dries off perfectly handle is made of Aibright /zory, the only known composition that looks it, and will look the same after years of service— lor, chip or spread. Try BERSET Shaving Cream, a concentrated lather of glycerine and cocoanut oil. It benefits the shave and the face. A 25c. tube is good for 100 good shaves. On sale at DRUGGISTS, HARDWARE and GENERAL STORES. If not at your dealer's, send for fully illustrated catalogue, and order direct. Rubberset Company, 50 Church St., New York Factory aud Laboratories, 56 Ferry Street, Newark, Also makers of K y Berset Dentas The name | he Each bristle _ RUBBERSEy = : gripped in hard, 1s stamped upon loan Mpeg uy vulcanized rubber each genuine brush LZ bb comicbooks.com