Life, 1909-10-07 · page 27 of 44
Life — October 7, 1909 — page 27: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Onyx brand silk hosiery**, not a political cartoon. The page appears in Life magazine and promotes women's and men's silk stockings. The only illustrative element is a sketch of a fashionable woman in early 20th-century dress modeling the hosiery. The advertisement uses the opening line about "Explorers and Inventors" receiving scant credit to create a rhetorical parallel: just as innovations prove themselves over time, Onyx hosiery has "withstood the test of time" and earned recognition as superior. The copy emphasizes durability ("one pair will wear as long as two ordinary pairs"), quality materials ("pure silk thread"), and the importance of checking for the Onyx trademark. Two specific product numbers are described with available colors and prices ($2.25 per pair). Lord & Taylor of New York is listed as the wholesale distributor. This is straightforward commercial advertising with no satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Onyx Se ys NY) Hosiery E> ee Trate “SM Mark Sih Explorers and Inventors receive scant credit until time has proven the value of their “Onyx” Silk Hosiery discoveries. has withstood the test of time and is universally recognized as the most rep- utable product of its kind. The sole object of the makers has been to place within the reach of the consumer Silk Hose of irreproachable Quality. The ONYX” Trade- Mark is stamped on every Toe and every Pur- chaser of Silk Hosiery should look for this safeguard if they desire to get ONE pair of Silk Hose that will wear as long as TWO ordinary pair The ‘*ONYX” SILK HOSIERY for Men and Women offers a broad selection, including every Price and Quality. Every new shade is represented, all made of Pure Silk Thread, with recent improvements which add_ to strength but retain grace and beauty. We describe two very desirable numbers. No. 498.—A Pure Thread Silk in Black and All Colors, of extra —Women's Pure TI Silk—the i value— length with a“ WYDE TOP” and “SILKLISLE GARTER TOP” | ke 106.—Women's Pure Thread Silk—the extraordinary value leneth ae st made in America—every possible shade or color—Black, White, ‘This ONYX" Silk Namber is Twenty-nine inches long, is Extra || Gold, Wistaria, Amethyst, Taupe, Martinique, Prunelle, Tapon, Amer Wide and Elastic at Top, while the GARTER TOP" and SOLE of || ican Beauty, Pongee, all colors to match shoe or gown. Every pair SILKLISLE gives extra strength at the points of wear, preventing || guaranteed, $2.25 per pair. Garters from cutting and toes from going through, These Qualities can be found only in the “ONYX” Brand. If you cannot find at your dealers, write to Dept. 19, and we will direct you to the nearest dealer, or mail pair on request. Lo Tr Wh es Ta Ly Mf, 0 Ty Wholesale Distributors, AVA e Cl) York comicbooks.com