Life, 1909-09-09 · page 21 of 32
Life — September 9, 1909 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements typical of the era: 1. **Corliss-Coon Collar** — A men's shirt collar marketed as the ideal "Herald Square" style, solving manufacturing problems. The small illustration shows a man modeling the collar. 2. **Martin & Martin Shoes** — Premium footwear claiming superiority in specialized sports (yachting, tennis, golf), emphasizing lighter weight and performance benefits. 3. **McCutcheon Flannels** — A textile merchant advertising fall fabrics in various materials and prices, targeting both men and women. 4. **Brooks Brothers** — High-end clothing retailer offering ready-made and custom garments, furnishings, hats, and shoes at varied price points. The page reflects early 1900s consumer culture, targeting affluent urban audiences in New York. There is no evident political commentary or satire—it's a straightforward commercial section of *Life* magazine designed to generate revenue through advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Herald Square” | in three heights: For Fall 1909 The “Herald Square” A Corliss-Coon vue Collar 2 for 25c’ An ideal long striven the square point collar with folds meeting in front. We have solved the many problems presented in its for, is manufacture and present in our “Herald Square” the perfection of stvle in this type of collar. lhe usual price—z for 25¢. Most of the best Fi ve our “Herald lection of appropriate styles for it 19 any address, gratis, on re- Established Half a Century, New Fall Flannels At McCutcheons a wide range of plain shades and many new designs and color tions, The assortment includes not only all wool Flannels, nd wool, and cotton and wool mixtures, in all the different ts, suitable for women’s and men’s wear. ial care has been taken to select only m; to launder satisfactorily. h Flannel, 28 and 82 inch, ina variety of designs, at 40¢ and dd. s which wecan recom: Fine Imported Wash Flannel, 32 inch, guaranteed unshrinkable, 6c yard. Including many exclusive designs. Viyella Flannel, 31 inch, guaranteed unshrinkable, 75¢ yard. In lain shades, stripes, checks and Tartans. Fine all Wool English Flannel, 32 inch, $1.00 per yard. Silk and Wool English Flannel, inch, $1.20 per yard. We are also showi ring an exclusive range of fine Embroidered Skirting i 3 for misses’ and children’s wear. es of any of the above lines mailed free upon request. ee McCutcheon & Co. 5th Ave. & 34th St; OPPOSITE WALDORF-ASTORIA NEW YORK We are showing she only Yachting Shoe ever made that will not slip on a wet deck—a . Tennis Shoe that weighs nearly a pound less per pair than the sort you are accustomed to—a Golf Shoe that will almost give you wings in walking, and that positively will add to your stroke. ARE YOU INTERESTED ? Martin & Martin Fine Boots for Men and Women No. 1 East Thirty-fifth St, New York No. 183 Michigan Avenue, Chicago *Stanusnco o> CRE LO’ ‘LOTHING N te Gentlemens Surnishing Goods, Fall styles in all garments Ready-Made and to Measure. Furnishing and Outing Goods, The Usual and the Unusual. Hats and Shoes. From Medium to the Higher Priced. Send for Illustrated Catalogue. BROADWAY Cor. TWENTY SECOND ST., NEW YORK comicbooks.com