Life, 1909-09-02 · page 3 of 48
Life — September 2, 1909 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it is a straightforward **automobile advertisement** for the Houpt Car, manufactured by Harry S. Houpt Co. in New York. The advertisement promotes the Houpt as "a new standard in motor cars," claiming it represents the best thinking in automotive construction. It emphasizes the company's research and experimentation over five years, highlighting features like a four-cylinder engine, sliding gear transmission, and various mechanical innovations. The elaborate Art Deco border design and ornamental typography are typical of 1910s-1920s advertising aesthetics, not satirical elements. This appears to be a paid product advertisement rather than editorial satire or cartoon content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE HOUPT A New Standard in Motor Cars N our factory at Bristol, Connecticut, we have built a I new high power motor car which we believe to be the best car manufactured in America to-day. It has been built with that end in view alone—the produc- tion of the highest type of automobile. It is the result of more than five years’ persistent experimentation, and combines the experience of two decades in the develop- inent of motor cars. There are to-day in the American market five makes of automobiles, which, because of their e been accepted as standards by the motoring public. All these cars have been evolved as the motor car industry has developed from its formative period to the present ing the burden of this gradual evolution. Each still re- s some features t e relics of this early develop- ment, that have not been abandoned either because of the loss that would be entailed or because of prejudice. Each of these cars could be improved were these fea- tures eliminated; each would be improved, no doubt, if they were newly introduced to-day—in other words, all of these five factories could produce better cars in the light of present day knowledge were they unhampered by large investments of capital incident to experiments of the past. In this new Houpt Car, built with the full knowledge of the experience of the past, these abnormalities in de- day. In the past each change has meant the abandon- ment of machinery, and the present day product is carry- sign have been avoided in motor car construction to-day. It represents the best thought he Gupte @ar HE making of the Houpt Car was undertaken only after an extended experience among motor cars. For the past five years, while engaged in selling auto- mobiles, we have been conducting investiga- tions with this end in view. In our repair shop we have taken down various makes of cars in order to study their weaknesses in actual road use. The data thus secured has been of inestimable value in the making of this new car. In addition, the Houpt Company has ex- pended large sums for experimental pur- poses in racing, believing that stresses and strains are thus developed which disclose weaknesses to be found in no other way. It sent representatives abroad to study for- eign methods and foreign practice before attempting to make use of the data it col- lected. Manufactured - Exclusively by SPECIFICATIONS ENGINE and Geylinder. 4 cycle motor. Bore 53% inches: stroke, 6 inehes. Cylinders cart in pairs, Valves on opposite sides. Water enoled by means of centrifuga! pump, fan in front and in Ay wheel CARBURETER—Fioat feed type, fod by pres: sore. IGNITION—Bosch double system tet of spark plugs. CLUTCH—Moltiple disc. steel and steel, LUBRICATION—Individual pumps to each oit- Ing place, TRANSMISSION—Sliding gear, selective, + speeds and reverse. DRIVE=Nickel steel carbon shaft enclosed in torque tube. REAR AXLE—Full foating type. STEERING GEAR—worm a FRONT AXLE—Ose piece drop forged I-beam, type. FRAME—Drop nickel steel, channel section, beat treated. SUSPENSION—+.point suspension of motor, 3+ point suspension of gearbox. Springs. semi-ellip- te, fat TIRES—36 x4 front. 36 § rear, BRAKES—Internal expanding emergency brake operates on drums bolted on rear wheels: external contracting service brake back of transmission. BEARINGS—Woite broaze on crankshaft. Die cam double ball bearings elsew bere throughout. WEIGHT—4 cylinder type 5200 pounds, 6 cyl- Inder tybe 3900 pounds, rep S. @uvt Co. Now prepared to assign territorial rights throughout the United States. HEN the Houpt Company adopted the design of this new product it did not accept the idea of any one man; it employed a corps of engineers, who, acting jointly, evolved their plans only after ex- tended discussion and investigation. It utilizes an established and proven effective organization to build its product. It offers the result to the motoring public with abso- lute confidence. The car combines the best features of foreign and American practice adapted to harmonize so that each individual part suits every other part and forms an effective and congruous whole. We believe it will set a new standard in motor car construction. It is made in two models—4-cyl., 60 h.p., $5000, and 6-cyl., 90 h.p., $6000—equipped with seven different styles of bodies, offer- ing the widest selection of types. vray & 68th St. NEW YORK Address Agency Department L for particulars, Deliveries of the four cylinder car can be made this month. comicbooks.com