Life — September 2, 1909 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SRE: | ‘Franklin 1910 Automobiles Franklin automobiles are built in three chassis sizes, four and six cylinder, with sixteen different body styles embrac- ing touring, runabout, surrey and close-coupled bodies, lim- ousines, landaulets, town cars and taxicabs. The easy movement of full-elliptic springs as used on a Franklin automobile is not tiresome because vibrations are | not transmitted to your nerve system, and there is no jolting and jarring. Vibrations from road shocks are completely | taken up by the springs and our laminated-wood chassis frame. Even if you use shock absorbers on a steel-frame semi- | elliptic-spring automobile and tie it down to keep it from } bouncing you do not eliminate vibration. The force of fevery road shock must f° somewhere and when not taken 1up by the springs and chassis frame the passengers feel the effect. It is the vibrations transmitted to the nerve system that produce fatigue or dull headache and in some instances | physical disablement. Full-elliptic springs have double the elasticity and shock- | absorbing ability of semi-elliptic springs. The steel frame ‘also transmits vibrations whereas the Franklin frame absorbs | them. |. The easy riding and flexibility of the Franklin explains twhy it makes the best touring time and does it with such icomfort and pleasure. In the Franklin you always drive smoothly and consistently. You are not hindered by hills and rough roads. Very likely you think your automobile rides as easily as can be expected but when you ride in a Franklin you learn the difference. And an easy riding automobile means long life to the vehicle and power plant. There is no racking and straining. Franklin 1910 automobiles will average 2500 miles with- out tire puncture. The tires are extra large for the service required so that punctures, ruptures and other troubles are inot likely to occur. It is not necessary to carry extra tires. |Heavy water-cooled automobiles carry from 30 to 50 per cent more weight on tires the size of ours. Large tires on a light-weight automobile are a reasonable, ‘sensible proposition. They are durable, economical and lefficient. It is the practical solution of tire trouble. The fact \that they give so much better service proves their economy. Franklin air cooling has always been successful, but the improvements for 1910 are so pronounced and make the cooling so simple and positive that its perfect success is evi- dent to all who investigate it. The main difference over our former cooling method is the employment of air jackets and vertical cylinder flanges to ldirect the air currents and the elimination of the front fan and all moving parts not absolutely necessary to a gas engine. It is necessary of course to have a fly-wheel upon any Engine, After four years experimenting we have perfected a fly-wheel which has incorporated in it a pure tangential fan of new type—the most efficient air moving device known. The air jackets direct the air, moved by the fly-whecl, downward over the valves and the tops of the cylinders and then down around the cylinders, Each cylinder gets its own cool air and is also insulated from absorbing the heat rad- iated from any other cylinder. Thus all the cylinders are cooled equally and perfectly and the hottest and most important part of each cylinder, the top, is cooled the most. No means have ever been discovered for cooling an en- gine without using air. The water-cooled engine is cooled by air but in an indirect and complicated manner. Instead of taking up the heat from the cylinders directly by air, water is passed around the cylinders to take up the heat and then the water is sent through a radiator and heat from the water is taken up by the air. In other words water cools the engine and air cools the water. Franklin air-cooling not only gets rid of complication and freezing and leaking troubles, but it allows the whole automo- bile to be lighter, more efficient and easier and cheaper to maintain, The Franklin control is also the limit of simplicity. {gni- tion is by our Bosch magneto high tension system, which does not require the spark advance lever, batteries or any of the, extra complications of the ‘‘double” system. To fully realize the advantage of the Franklin control you need to use it. This is our second season with the magneto single ignition system. Coils and batteries seem old-fashioned to Franklin owners. All Franklins are powerful, comfortable and quiet. They are not bulky nor heavy—they are just the right size for their passenger capacity. Strength is obtained by proper materials and proper design, not by mere bulk and weight. The best way to understand our claims for easy riding, comfort and silence is to have a ride in other automobiles over ordinary roads, then go in a Franklin over the same roads. Delivery of 1910 Franklins, which began in June, is made on a fixed schedule of delivery dates. This enables the purchaser to arrange with the dealer for delivery at a definite time. But as each dealer has only a limited number of deliv- eries each month, and as our output is already allotted, you can readily see that delivery arrangements must be made in advance. Write for our 1910 catalogue, H_H FRANKLIN MANUFACTURING COMPANY Syracuse N Y_| comicbooks.com