Life, 1909-08-19 · page 21 of 28
Life — August 19, 1909 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising-focused**, with the main content being a Haynes automobile advertisement claiming "$3,000 Worth of Automobile for $2,000." ## Key Elements: **The Haynes Ad**: Argues that buying a car involves choosing between overpaying and underpaying. The Model 19 supposedly offers premium quality at mid-range cost—targeting "conservative buyers" who want reliability without excessive expense. The pitch emphasizes that cheaper cars prove costly through maintenance and depreciation. **"Rad Bridge" Card Game Ad**: A modest advertisement for playing cards, with a mildly risqué joke about an improper gift ("knowing young man"). **Literary Content**: Book reviews and author commentary, including discussion of a mystery novel "The Man in Lower Ten" and analysis of literary works by Arthur Guiterman and others. **Bromo-Seltzer Ad**: A small patent medicine advertisement at page bottom. For modern readers: This reflects early 1900s consumer culture where automobiles were luxury items, and magazines relied heavily on advertisements. The Haynes pitch is essentially modern marketing—positioning a mid-market product as smart consumption that avoids both cheap and expensive extremes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RAD i BRIDGE Register ottice Leason " WA, WHY IMPROPER? “Aknowiag young man trom Aberystwith Bought “RAD BRIDGE” for bis gitl to play \ PLAYING CARDS Desiga of tack, bemstitchert Linen, pat. id on receipt tress Dept. L & London, F.C. LG corinne. Poyaed Bees $3,000 Worth of Automobile Mary Roberts Palbaien The Bobbs-Merrill | for $2,000 murder in a Pr ar! A Te ea aes | TERE are wo ways of buying an automobile. through the cheaper and smaller cars to asatisfactory thea all.at once, a rending jar_— One is to pay too little, The other is to pay car at last—because there's bound to be a loss on The train ie quae obliterated. too much. every small car you sell—to say nothing of the ex- If you want to get all of the real pleasure and pense of maintenance while you own it. satisfaction out of motoring, you've got to have ¢he his Model 19 is intended for two classes of buy- automobile to do it with. ers—those who are through experimenting and those Try to economize too much in the parchase of who want to avoid it. your car—and you do it ata sacrifice of your pleas: It is distinctly a car for conservative buyers. \b, fear all writers bearing gifts! ure, the pleasure of your No matter what price you ware of sleuth and legal pleader! family and your friends. intend paying for a car, you acit doubtful sleights and sudden shifts It is now needless—since zet the facts about Are merely blinds to fool the reader. the advent of the Haynes this car defore you buy. Who killed “The Man in Lower Ten"? | Model 19—to invest a young After you have seen it and This great ado is very funny |fortane for the most satis- ) ridden in it and controlled To us who know that with her pen | factory car made. it you will appreciate its The Author did it!—motive, money ! | __ Pay $2,000.00 for this new positive $3,000.00-value. Arthur’ Guiterman. Haynes car,andyou get everything that’s worth having If you want something better (and cheaper) than Scdeid’ Greatness on an automobile. You get style—workmanship— a one-season car, and a car that you can feel proud . ; mechanism—all-around quality. of in the company of even the highest-priced cars, let {Tere is 2 book that will live through the genera Fay more—and you make an unnecessary Invest- 08 aend you the facts about this Model 19 and tell ee eee eee es Jnerciles, jment. Pay /ess—and you're apt to get an unsatis- you when you can see it and have a demonstration. ex hand, one runs the entire gamut of human | factorycar—short-lived and full of troubles—one that _Use this coupon for your convenience: —From a Publisher's Advertisement, you will want to dispose of (at a sacrifice) as soon —_—— you guessed wrong. This great work is | as you get a taste of the pleasures of motorin Hamlet,"” by W. Shakespeare. The author |“ Did you ever stop to think that the man who has ran ut, hush! He has modestly concealed his | one of the cheaper cars, who sells it and gets a larger, | yise where ean have a demonstra ing your Model 19 and ad- | under a cloud of impenetrable darkness | more roomy, elegant machine such as our Haynes : | Model 19—never enjoys riding in the cheaper car Jy, I 1 it would be cruel to drag one of his | > He hi graduated trove the cheap-eat cage: Name nature into the glare of publicity. The ranteed appreciation of “the generations’ is | As motor cars become more popular, and people | Address, ugh for him become more educated on the question of buying— = = ‘An Author’s Workshop more people are buying rigAt the frst time. Haynes Automobile Company © Phillis has his own inimitable way of puttirg | It’s expensive evolution in carbuying to work up 118 Main Street Kokomo, Ind. ¢ draws his characters with sledge-hamme But the reviewer of “The Fashionable \dventures of Joshua Craig’? neglected to men- n how deftly the author embroiders his narra- — tive with a crowbar and how mightily he welds Graham Phillips at work in his atelier beating imagery with the bellows and the tongs, can have oxether with the rude force of the knitting out plots with the ringing blows of a camel's no conception of the arduous labor requisite to Those who have not seen Mr. David hair brush, or in his foundry weaving fantastic | the production of a twentieth century literary c masterpiece. \ bold adventuress or two, \ handsome wretch, a hint of scandal, A bloody necklace (Ha! a clu A dagger with a Dago handle— HEADACHES 10c, 28¢, 50c, and $1.00 Bottles. “CAUGHT AT THE PLATE” comicbooks.com