Life, 1909-07-22 · page 9 of 28
Life — July 22, 1909 — page 9: what you’re looking at
What you’re looking at
This satirical piece mocks a fictional service claiming to reform wayward husbands. The text claims their bureau has successfully improved husbands' behavior through correspondence with wives, using testimonials as "proof." The cartoon below, titled "(?) After the Ball," shows a silhouetted man being chased by children with umbrellas in the rain—suggesting chaos or misadventure following an evening out. The right illustration, "On a Saturday Night," depicts "Old Deacon Firefly" consistently taking "the corner lamp-post" (likely slang for drinking at a specific location), implying habitual misbehavior. The satire targets both the false advertising of "reform" services and the futility of trying to change husbands' established habits through mere correspondence—a commentary on marital frustration and masculine behavior circa early 1900s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Husbands’ Correspondence Bureau Our Crowning Triumph MONG our customers there is a fair proportion of discouraged husbands —husbands who feel that in spite of everything that has been done for them, there is no hope left. We are going to pull them all through all right, though it is hard to make some of them believe it. The trouble isn't with us, but with them. What are you going to do when a husband “lays down’ at a critical mo- ment and refuses to be helped? Our system is infallible. No wife ‘can resist it. All we want is to have you place yourself in our hands abso- lutely, and we'll do the rest. Have faith in our methods, and it's only a question of time when your wife will fall in line. Let us do the worry- ing. That's our business. Now it is for these few husbands— who simply can’t wait—who haven't faith enough to place their whole des- tiny in our hands—that we have decid- ed to take an important step. We want to convince everybody that our system is a wonder. We want to show that no matter how unfortunate in his choice any husband may be, it is only a question of time when we can make him monarch of all he surveys. We have had some pretty tough cases Zo through this office—eases that seemed so hopeless that the husband's claii could have been sold in the open mar- ket for a song. But everyone of them has not only responded to our trea ment, but in a majority of instances we have effected a cure. Numerous testi- monials from husbands on file at this office amply prove our claims. But we have something better than this. We want to convince everybody. We don’t want any struggling husband, no matter how far gone he is in the toils, to feel that we haven't given bim the opportunity to save himself. We repeat, we have something better. We have actually in our possession a vast quantity of testimonials from wives themselves ! That shows what we can do. If we should give out all the corre- spondence from these misguided ladies, it would make a stir that would rever- berate from one end of this continent to the other. We are not going to do this. We shall only produce a few, simply to show that there is no husband so far gone that there isn't hope for him. The originals are on file at this office. And in many instances the ladies’ portraits can be seen. What, for example, could be more stirring than this touching document : Dear Rureau: Six months ago the least com. g that 1 said mility that was t been so useful ld have shown he worked like T wanted and Maybe I wasn’t I ordered him ai punction, He with a willingness ‘kening. If he hi to me in many ways I him that I despises ve, let me by didn’t dare say 2, A (1) AFTER THE BALL 1c9 furious when he suddenly changed his atti tude! But it was no use. I realized afte. ward that he was in your hands—when he told me at last what had been done for him. Secretly, you know, I always wanted him to be that y—I wanted him to govern me and not I him, and the mor under your superb business guidance, he. succeeded, I respected. the more. Don't know why T did it, but I did. Yours gratefatiy, Assit S Dear Sirs: T enclose herewith check for six months’ tin adv h my husband di d d desires y satisfied with Recently he had made attend to all of his correspondence, and he has ordered me to forward this letter to you as a slight testimonial of his indebted- ness. In no other w ne tO add—could he prove so well the effectiveness of your treatment, Yours sincerely, Beers P— P. S.—He thinks this is sealed Allow me to say that I'll get ever with you some day—when he forgets to ren BLP. This lady underestimates our ability, and our charity. While we conduct this bureau on business principles, and ex- pect all of our customers to pay up promptly, we would never go back on an old customer like that. We beg to assure this lady, therefore, that she will never regain her supremacy, so long as we have a heart in our bosoms. Deor Sirs: ‘At iny husband's direction, 1 write, to form you tha im completely under his subjection. Six cae hs ago I regarded my- self as ellectually morally his superior. Now I know that this was a delusion. I take pleasure in acknowledging the superiority of ON A SATURDAY NIGHT Old Deacon Firefs; CONFOUND THAT MR. BUG, ME’S ALWAYS TAKING ME FOR THE CORNER LAMP-POST. comicbooks.com