Life, 1909-06-24 · page 4 of 29
Life — June 24, 1909 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It promotes The Prudential Insurance Company's "Monthly Income Policy" — a life insurance product. The advertisement features: - **The Rock of Gibraltar** (Prudential's famous logo/symbol), representing strength and stability - **Cash payment examples**: $1,230 at death, plus $50/month lifetime income for the beneficiary - **Target audience**: Women and children, reflecting early-20th-century assumptions that wives needed ongoing financial support after a husband's death The "safest way to leave your life insurance" claim emphasizes that monthly payments cannot be "encumbered or depreciated" — addressing concerns that lump-sum payments might be mismanaged or lost. This is straightforward commercial advertising reflecting period insurance marketing and gender expectations, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEES The Prudential Newest Monthly Income Policy Provides a Cash Payment at Death of Insured {4HAS THE ¢ “, STRENGTH OF * $1230 cash, and $50 a month for Life COSTS If Age of Insured is 30, and Age of Beneficiary, 25, $221.40 per Year An average saving of $18.45 per month, Ww. Beneficiary for Life Income is Paid for 20 years, in any case, even though Beneficiary does not live that long. The Greatest Life Insurance Protection ever Offered to the Family. The one kind of Life Insurance Policy of most prac- tical value to women and Children. It is the policy your wife would like, because it gives her a sure Monthly Income for Life. This is the Safest Way to leave your life insurance. The Monthly Income cannot be encumbered or depreciated. The principal cannot be lost. All worry about safe invest- ment is eliminated. The Income can be arranged for in Multiples of $10 per month, up. Write for Particulars and Cost for You. Give both your age and age of beneficiary. Address Dept. 55. The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey Home Office, NEWARK, N.J JOHN F. DRYDEN, President E comicbooks.com