Life, 1909-06-03 · page 37 of 56
Life — June 3, 1909 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains four product advertisements from what appears to be an early 20th-century issue of Life magazine: 1. **Martin & Martin shoes** — promoting specialized footwear (yachting, tennis, golf shoes) with humorous claims about their benefits 2. **Philip Morris Cigarettes** — advertising British cigarettes with the slogan "A bully good smoke," emphasizing quality for discerning smokers 3. **Underberg Bitters** — a digestive liqueur marketed as a "hot weather appetizer" and health tonic, noting over 7 million bottles imported to the U.S. 4. **Pantasote leather** — promoting genuine leather for automobile tops, contrasting it with cheaper cloth alternatives The ads reflect period attitudes: cigarettes and alcohol presented without health warnings, and marketing language emphasizing quality materials and genteel consumption. There is no political satire or social commentary visible on this page—it is straightforward commercial advertising typical of Life's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dre- urs, We are showing she only Yachting Shoe ever made that will not slip on a wet deck —a . Tennis Shoe that weighs nearly a pound less per pair than the sort you are accustomed "Golf Shoe that will almost give you wings in walking, and that positively will add to your stroke. ARE YOU INTERESTED? Martin & Martin Fine Boots for Men and Women No. 1, East Thirty-Fifth Se. New York | ORIGINAL LONDON Philip Morris “A bully good smoke,” is the ver- dict of even the hardest-to-please CAMBRIDGE 25c AMBASSADOR 35c et, ? regular size after-dinner size “The Little Brown Box”’ tion, Most grateful when or run down, It makes fi temper, contentment and enjoy- ment of life. Enjoyable as a Cocktail and Better for You Over 7,000,000 Bottles Imported to United States, The Beal ttterLiqteun| LUYTIES BROTHERS, 204 William Street, New York SoLE AEsTs ta) AGOOD AUTO- MOBILE TOP cannot be made with poor mate- rial. To increase their profits many makers recom- mend materials which look well when new but are totally lacking in quality. To avoid these accept only GENUINE 0 xt LEATHER, the material of recog- nized and uniform quality, which unlike the “cloth on both sides variety,” is fast in color, can be easily cleaned and has two layers of waterproofing gum. Send postal for eameles and tooklet of information. THE PANTASOTE CO., 1531 Bowling Green Building, New York. comicbooks.com