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Life, 1909-06-03 · page 14 of 56

Life — June 3, 1909 — page 14: what you’re looking at

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Life — June 3, 1909 — page 14: Life, 1909-06-03

What you’re looking at

This is a **full-page advertisement**, not satire or political commentary. The H.H. Franklin Manufacturing Company promotes their Model H and Model D automobiles to early 20th-century readers. The ad's central claim: Franklin cars are superior because they use **large tires on lightweight frames**, reducing tire trouble (which caused 90% of road breakdowns). Key selling points include: - Six-cylinder engines delivering high horsepower without excess weight - Full-elliptic springs for smooth riding - Proven endurance records (San Francisco-New York run, Glidden Tour) - Superior fuel economy (winning records for distance on limited gasoline) The accompanying **technical drawings** show the Model H and Model D vehicles from the side, illustrating their construction. The advertisement targets mechanically-informed buyers concerned with reliability and efficiency—practical concerns for early automobile owners facing frequent breakdowns and high maintenance costs.

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Franklin automobiles run with less tire trouble and less tire expense than any other automobile— because we use larger tires for less weight. You may not mind the heavy expense of tire trouble, but you do mind the delay and the annoyance. trouble. The reliability question of automobiles then is one of tires. Ninety per cent of road stops are due to tire And Franklins with their tire equipment are by far the most reliable automobiles on the road today. Franklins have practically no tire trouble. Franklin Model H is differ- ent from other six-cylinder automobiles in a very esten- tial feature. The average six-cylinder automobile has excessive weight. Practically the whole advantage of the six-cylinder principle is missed—the chief fain being an enormous horse- power output applied more smoothly than it could be ia four-cylinders. The main advantage of a six-cylinder engine in an auto mobile is to get high propor- tion of power to weight. MODEL H, $3750 A six-cylinder engine gives steady torque, an explosion every one-third of a revolu- tion. Steady torque, since it reduces the stress on all work- ing parts and supporting mem- bers, permits lighter construc- tion’ throughout the whole automobile. In Model H this advantage is fully utilized. We get prac- tical results—high power ‘with light weight. ith 50 per cent more power than Model D with its four-cylin- ders, Model H, though seat- ing two more passengers, weighs only 20 per cent more. Model H is the automobile selected by men of experience who know automobile eco- nomics, who study automo- biles from the efficiency and endurance standpoint, who want a large automobile, free from useless weight and tire annoyance. Model H holds the San Francisco-New York Record of 15 days, the most severe test of strength and endurance ever made. erfect score in the last Glidden Tour, and although it carried a much eavier load than required it went the 2000 miles without any tire trouble. Light weight and large tires is the secret. and with greater riding comfort than any other auto- mobile—because we use full-elliptic springs in combi- nation with a shock-absorbing laminated-wood chassis frame. Ask any expert spring maker if like results can be obtained by any other form of construction. Franklins make the best time over American roads— because with their light weight, reliable tires and easy riding you go along smoothly and consistently. And for the same reason you can ride more miles in a day without fatigue than in any other automobile. In fact, lameness and ‘‘motoring headaches” are never ex- perienced by Franklin owners. Franklins in all respects are comfortable—and comfort is what you want. They are the easiest to handle and control. There is none of the burden and none of the anxiety that goes with the heavy-weight automobiles. It is well known that the Franklin engine de- livers more power for the same weight and gasoline consumption than do water- cooled engines. We won and still hold the gold cup of the Automobile Club of America for the best record on two gallons of gasoline. Again, on May 7 last, a Frank- lin touring-car against nineteen competitors estab- lished a new world’s record and won the grand prize offered by the New York Automobile Dealers Associ- ation by carrying the greatest load the greatest distance on one gallon of gasoline. Horse- power does not mean anything by itself. The thing that counts is the power actually at the dis- posal of the driver. In the Frank- lin not only do you get highest engine efficiency, but the power is not handicapped by a useless load—there is no dead weight anywhere. Then with non-jarring, easy-riding construction youcan apply the power; you can make time; the automobile is not racked and strained; you are not jarred and jolted. It also won a onstration you may desire. CATALOGUE ON REQUEST Franklins run with less spring trouble There are many reasons why you should own Franklin Model D. In the first place it has been chosen by so many who know automobile merit, who are fami with motor-car con- struction and have had auto- mobile experience, that if you are to be guided by others you can make no mistake in sclect- ing Model D. ‘hen there are the Franklin principles, every one logical and demonstrated correct through eight years’ use. And when it comes to the question of efficient service, the fact that this automobile will stand for hard work every day in the year is another reason for your owning Franklin Model D. In tests for endurance and economy Model D outclasses all automobiles. One of! late achievements was win- the Governor's Trophy, jighest award in the fier: risburg 700-Mile Endurance Run. In the Pittsburg Endur- ance Run, April 30, Franklin Model D had no penal- ization for car troubles. It also won perfect scores in the Glidden Tour, Bretton Woods Endurance Run, Chicago Re- liability Contest, Cleveland Reliability and Efficiency Contest and the Worcester Endurance Run. It also holds the Chi- cago-New York record of 40 MODEL D, $2800 hours, 18 hours better than the record of any other make of automobile. Many more reasons could be given for your choosing this automobile, all of them convincing, but what you want is an actual demon- stration, some real live proof —the experience of others. This can be had by asking Franklin Model D owners or calling on Franklin dealers for any kind of a dem- H H FRANKLIN MANUFACTURING COMPANY Syracuse N Y comicbooks.com