Life, 1909-06-03 · page 10 of 56
Life — June 3, 1909 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. The ads promote early 1900s menswear and accessories: Smith-Gray's motor clothing and livery services for automobile owners; the "Boston Garter" (an elastic leg garter with cushioned clasp) marketed to prevent slipping; and "Viyella" flannel fabric for sports clothing (golf, tennis, automobiling), emphasizing it "does not shrink." The only illustrative humor appears in the Viyella ad's caption: "Dear Me, How Could They Wear Such Heavy Things!"—a mild joke about the contrast between the heavy armor worn by the medieval knight figure versus the lightweight modern flannel being advertised. This is gentle product humor rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 bas |) Sal oh 'HE very conspicuous- ness of Livery makes vital the questions of fit, quality and workmanship. The making of the gar- |} ments we sell is never an ex- periment—nor is the buying. Catalogue on request NEW YORK Fith Avenue, above 27th Street. ‘Broadway at Warren Street. BROOKLYN Fulton Street at Flatbush Avenue. Broadway at Bediord Avenue. STYLE, NEATNESS COMFORT THE IMPROVED BOSTON “Wl The name is stamped on every loop—Be sure it’s there by THE CUSHION BUTTON CLASP LIES FLAT TO THE LEG—NEVER SLIPS, TEARS, NOR UNFASTENS WORN ALL OVER THE WORLD Sample pair, Silk S0c.. Cotton 2c. Mailed on receipt of price. GEO. FROST CO., Makers BOSTON, MASS., U.S. A. INSIST ON HAVING THE GENUINE REFUSE ALL SUBSTITUTES “VIVELLA FLANNEL “e Spring and Summer Designs for 1909 FOR Golf, Tennis, Automobiling “Viyella” can be obtained at all leading Retail and Men’s Furnishing Stores. |}/DOES NOT SHRINK “DEAR ME, HOW COULD THEY WEAR SUC HEAVY THINGS!" comicbooks.com