Life, 1909-05-27 · page 28 of 32
Life — May 27, 1909 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three major automobile-related advertisements: 1. **Rambler automobile** (top left): Emphasizes quality craftsmanship and steady service, with pricing details for the Model Forty-four. 2. **Goodyear Tires** (right side): The dominant advertisement addresses a genuine practical concern—tire failures caused by vehicle overloading. It argues Goodyear tires are 15% larger than competitors and can safely carry greater loads. The ad explicitly warns against adding excessive accessories, passengers, and luggage, which strains tires beyond their limits. 3. **Scandinavian Fur & Leather Co.** (bottom left): Advertises automobile clothing and accessories for motorists. A small book advertisement for "A Little Bird Told Me!" appears at bottom right. The page reflects early 1900s automotive concerns: tire reliability was a genuine problem in this era, making Goodyear's size-superiority claim a legitimate selling point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EP INESE avoid LIRE TROUBLES To-day automobile troubles are largely tire troubles. Elghty per cent. of up- keep expense Is tire expense. When you are tled up on a lonesome road 2 from nowhere—nine cases out of ten it's TIRES, ~-And nine cases out of ten the blow-outs which waste money and kill ure e caused by overloading. —Tops, glass frents, gas tanks, searchlights, extra seats (an Invitation for more passengers), storage batteries, extra casings and pounds of luggage are added to large and smail cars alike, —Before you know it your tires are carrying from 200 to 300 Ibs, more than they were ever Quilt to carry. ‘The result Is certain, quick destruction—beavy expense—trips of trouble instead of pleasure—and a world of humiliation for the man who owns the car. Rubber, strong as it is, bas its limitations. Model Forty-four, 34 H. P.. $2,250. Spare Wheel, with latated Tire, Brackets, and Toots. $74. Magneto, $150. Quality in the Rambler That quality of refinement in workmanship and material which dominates every detail of the new Rambler is most apparent when it is compared, part for part, with cars costing hundreds and thousands of dollars more. EVERY sizp The perfection of every detail in the making of this automobile can S$ OVERS They are full 15% larger than any other automobile tire in th be attributed to that infinite care and pride in his work which every pe ihe ‘same alee, A Goodyear 4:inch tlre measures almost 4% + . areas 7 ae set ol res of another maker w safely carry 2 s., Goodyear Rambler mechanic brings to his individual task. The selection, in: Tires of the same size will with equal safety carry 2300 Ibs, different to cost, of the materials used and the finished skill applied to But even If your tires are ample for their load—even if your car is not fashioning each part stamps the Rambler as a car of character. lghted down with accessories “think what the extra 18% means to you as a gs a margin of safety.” to say nothing of comfort. Tee Rambler Spare Wheel, Ofiet Crane Shaft, anu soue Every blt of material In the car you drive has a “margin of safety" of 5 to ambler features are but evidences of our constant effort to provide 7—it must be capable of bearing a strain 5 to 7 times greater than it will ever for the comfort and satisfaction of Rambler owners. be subjected to. T alone are expected to work to the mit of their resist. M 1d you the new Rambler catal ‘ ance. When sou overload them there {s no “ margin of safety.” It has been ay we send you the new Rambler catalog or a free copy of ded. You are taking chances y minute you drive. 2” Rasttey Magarings a tmocthiy pebeation ‘ov ovbes r BB aaer Har terrier Amy ye Y Think carefully what this 5% oversize (to be secured only in Goodyear Tires) means to you, THE CAR OF STEADY SERVICE To know all the good points of this wonderful tire, write for our helpful hook, * How to Select an Auto Tire.” Tl i ° Jayne Stree ee ge eee The Goodyear Tire & Rubber Co. Xirer, one Main Office and Factory, Kenosha, Wis. visas — Menton, Masa, 261 Dartmouth St: Cleeinnatl, bla, 217 KL Ath St: Low Angel Branches and Distributing Age Lr imilsdeipbin, Pa, Heoad and Fairmooat Ave.t New York Chkago. Milwaukee, Boston, Cleveland, 3 Yok Golden Gate Averi) Coleagn, Hin, wha? Michigan. Ave. San Francisca. Representatives in al 5 civ c Leaky Sin, 3835-1 Olive SUS Be leading cites. . ila, Towa Tat-S Tal Park Ave ‘ tale Se CHTRR~ UPL Dont Be Blue ~ S => Send At Once M, For A Copy of res The Best Medi d y A N EW t ti ne Trier of Pars and Lon FUNNY BOOK-,. ir irawn upon ir . . our Selection of impor mak A btllle Bird te rel, tie j ” Bhi cae Get Cats ‘af ‘ z f Sota Me!’ Experts contribute Dis- > by tinctive Creations in the . : Warr realm of Motoring Dress. KRVHN AUTOMOBILE GARMENTS and ACCESSORIES At any bookstore or sent Whatever is “going” where style prevails can be furnished from Prepaid upon receipt of our wardrobes at a moment's notice. Man, Woman, Child and 5 Ce Chauffeur can be instantly equipped with everything from a Com- 7s ments plete Outfit to a pair of Gloves or Goggles. Drop us a postal card for out illustrated catalogue A. “Auto Apratel:” mak selections and we will snd you swaiches of the materiale. if dented. “THE DEST IN EVERYTHING FOR THE MOTORIST" SCANDINAVIAN FUR & LEATHER CO. | LIFE PUBLISHING COMPANY, 17 West 31st St., N.Y. 14-16 West 33rd Street Opposite Waldorf-Astoria, New York —, comicbooks.com