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Life, 1909-05-20 · page 30 of 36

Life — May 20, 1909 — page 30: what you’re looking at

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Life — May 20, 1909 — page 30: Life, 1909-05-20

What you’re looking at

This page is primarily **automobile advertising**, specifically promoting the Thomas Flyer car. The main content celebrates the vehicle's durability by describing how a stock model completed a grueling New York-to-Seattle race (13,000 miles in 83 days) requiring only $366.27 in repairs. The accompanying photographs show the car fording rivers and traversing difficult terrain to visually demonstrate its ruggedness. The implicit message: buy this car because it withstands extreme conditions better than competitors. The right side contains **unrelated advertisements** for Remy magnetos (electrical car components), a "slip scarf" novelty item, and Mennen's talcum powder. The "Everybody's Column" section contains reader letters on various topics—temperance legislation, women's rights, and medical freedom—representing typical public discourse of 1909. **This is not political satire**, but rather a showcase of early automotive engineering claims used to drive consumer sales.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sail a yl Bd Big —We believe our car good for 100,000 miles When the stock Thomas Flyer that had won the New York-Paris r: returned to our factory in Buffalo, each ofits parts and bearings were minutely studied under the finest microscopes and measured to the fraction of a hair by micrometers. Our engineers and designers were im- patiently cager to know to the one-thou- sandth pat of an inch just how much each piece of steel had suffered. ew York to Seattlend bad spot in Aitstourt In winning this race the car had been driven 13,000 miles at break-neck speed—83 days of running through conditions so_un lievably severe, so much worse than had been expected that even the car's builders were sur- prised that it had held together. During this time it had never seen a repair shop. And before returning to the factory it had traveled another 1,000 miles with its bonnet scaled New York to Seattle —Fording the Desplaines Riv The result of the car's examination was amazing, the total for repairs amounting to only $366.27, including a complete set of new tires. Thomas Flyer This stock car withstood rough usage and hard service better than its designers had dared to hope. Inspired 1 our designers this performance, and to teach just how much’ mileage was Rew Vork 10 Seattte Seas necessary before our bearings would show any perceptibl und-the-World Champion car was driven 2,000 miles over frozen roads last winter and was then sent out as the Pathfinder for the 4,000 mile New York-Seattle Endurance Con- test. It completed. this trip without serious trouble and still other long trips are in store for it Thomas Flyers vary in cost according to model and horse power from $3,000 to $6,000. Send for Booklets and the name of the nearest Thomas Dealer. E. R. Thomas Motor Co. 1204 Niagara Street, Buffalo, N. Y. New York Branch, Broadway at 63d Street sticky mud, Western New Yor’ and moving |AROUND THE WORLD CRUISE 30 TOURS to EUROPE, $270 UP, By S. S. ARABIC, 16,000 Tons, Oct. 16 F.C. CLARK, Times Building, New York Everybody's “Column (Continued from page 709) Temperance Union there were three Prohibition ist voters—and to them the army was sacrificed. Congress (having been instructed in carly youth in the tactics of Adam) naturally preferred to say, “Oh, these women—what can a chival- rous American do but yield to them?"? (that is, unless they all want child-labor legislation!) Other men like to hear this—they do not like to hear the plain truth: “We gained more for ourselves from the Prohibition vote than we lost in giving cheap rum to the army."’ Neither have the Prohibitionists as a whole shown any special enthusiasm to claim this meas- ure in the light of its subsequent failure. They also, perhaps, have heard of Adam! April 2. Jane Detaxp Kennepy. Across the Continent piToR oF Lire: Dear Sir:—I wish to congratulate you on the fact that Lire, not satisfied with being far and ai the cleverest. humorous publication in America, is now also doing good work for the cause of humanity along the lines of hygienic suggestions. I have not been seeing Lire regu- larly, but I refer particularly to your recent articles on vaccination and osteopathy, and to the double-page cartoon on “The Old Guard.” I have for ten years been doing my best, so far as I am permitted, to combat the tyranny of the Medical Trust. Wishing you success I am, Yours very truly Harry Broox. 1909. Los Ancetes, Cat., April 27, is made very much thinner in the neckband than the ordi- nary scarf, which renders it \ practically frictionless, That's why it slides. J At all Better Shops J and patents applied for. KEYS & LOCKWOOD, Patented Tins happened on the Lake Shore flier not long ago. n rushed in from the car behind, evidently in great ion, and said: “ Has any- body in the car any whiskey? A woman in the car behind has fainted.” Instantly dozens of flasks were produced. The man who had asked for it picked out the largest one, drew the cork, and put the bottle to his lips. With a long, satis fied sigh, he handed it back and remarked: “That did me a lot of good. I needed it, for it always makes me feel queer to sce a woman faint.”—Argonaut. 710 REMY High Tension MAGNETOS are being used on three out of every five American cars equipped with Magneto Ignition this season. We have sold over 30,000 Remy Magnetos on Minimum Specified Delivery for 1909 and have bought material for and are building over 35,000 High-Ten. It is estimated that 72,000 Gasoline Cars are being built in America this year and that 70 per cent Are Being Equipped With Magneto Igni- sion Magnetos for tion, Motor Cars A Contract for 30,000 REMY MAGNETOS Has Just Been Given Us by the Buick Motor ‘Company for the Season of 1910. No Higher Testimony of Merit of a Magneto could be given than the placing of thi tract—the largest contract for Magnetos in the history of the motor industry and Magneto manufacturing—by a company which has used it as standard equipment throughout the past season. Several new fre-proof factory buildings are now under uction and when completed and equipped 1,000 High Tension Magnetos per day. REMY ELECTRIC COMPANY DEPT. 19. ANDERSON, IND, Branch Selling Offices: New York, Automobile Bldg., 64th St. and Broadway Detroit, 471 Woodward Av Chicago, 1400-1402 Michigan We make fittings fer wttaching the Remy Magneto to many old iodels “Tuat girl is afraid of her shadow,” young woman. “Well nswered the young man, shadow cast while she is wearing on new-fashioned hats 1 don't blame ber ington Star. BORATED TALCUM [CERMARD MENNEN COMPANY. Newest. “J. ative banter cruit sible ( “Wha crossit the at goin’ SOC C CSCC CCCCSCSCCCe| comicbooks.com