Life, 1909-05-13 · page 29 of 32
Life — May 13, 1909 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satirical content. The main elements are: **Left side:** A Goodyear Tire advertisement claiming their new "Quick Detachable Rim" eliminates tire troubles—a sales pitch for motorists concerned about punctures and breakdowns, common problems in the early automobile era. **Center:** A Maillard's Cocoa advertisement emphasizing purity and digestibility, marketing chocolate as a healthful beverage suitable even for people with weak stomachs. **Bottom left:** A small feature titled "Have You An Illusion?" advertising art prints by Life Publishing—offering framed soap-bubble artwork for sale. **Right side:** Advertisements for The New Boot Shop and Martin & Martin, promoting custom-made footwear. The page reflects **early 1900s consumer culture**: automobiles were still novel enough that tire reliability was a major selling point, cocoa was marketed as medicinal/nourishing rather than purely recreational, and custom retail services were emphasized as signs of quality and integrity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Kiss Tire Troubles Good=By |r 7" Be Cocoa of them aur” i it that Nd be th times Its cost if ly because y If any doubt it, cree pment that would be worth many time st If onl Hervsi'relice which comes with it, For it reimoves entirely that constant. dread— let them try it. One Cup bing wil bappea toa minute” Ie over: present with the ; Particularly If there's ny aboard. When your car ts 7 Oi dain —?, sa souccan icave on any trip with cooddence and will return Buyers, —for the eband that a puncture a ua past 50 years have , light ape You) will Hoon that a punctore means : 4,900, oUT rcie Unread Temper or actrees seer NMR ia continued the use _lunch mitt riage little to equip a car the Goodyear way that every motorist should con- of this famous } in itself St coodsear way of equipmncat—which makes trouble an locideat—embodies three Cocoa, and all in- tie Orat ts is Geriges k Detachable Tire, which $s 80 made that it's extremely dorse its superior crfect In construction that logle. tires: have. made. 10,000 Pras every day occurrence.” qualities. No trouble to make, delicious as a food- drink,—and_suit- able even for Boe als wean dyspeptics. Its Fargalegt al sin which would pot Wreck {he wheel can force It off the finn, even though cate flavor is un- (76 jib popular coset thied—and last—ts the eG Alr Bottle, ited with, pure compressed ale, approached. —afternoon tea from 3 res, accord ise, by atspiy Caralog aval ee gas or chemicals to Injare the th Lotties includes our ebarge for Maillard’s Vanilla Chocolate—famous everywhere z spi eat a minimum of Tos i r A ; * tosble—and provides, m vs, whe a repairs can be made on the spot, the tire inflated on account of its purity, the extreme ease of preparation, nic ew be ealted = eon Actes or atcetiag. a permpien iss and its aromatic fragrance—the vanilla bean alone being You'll better appreciate what the Goodseat war tneaos ‘when you've seen Dy voring, Easily digeste cy ishi 2 ba’ Call st mar masteet breach aClyams on used for flavoring. Easily digested and very nourishing. ace jodern equipment means to you in money saved sillan Co. ff 34 the pleasure of motoring Increased swe | The Goodyear Tire & Rubber Co. kites, ota 7, (Oaklaad, * + Les Angeles, Cal, Fifth af, AVe. “BONBONS, CHOCOLATES, FRENCH BONBONNIERES _ Street odd, Med || Have You An Illusion? \\ THE MOST DEVOTED 0. $1.00) Copvright 1909 by Life Publishing Company echo If ‘not, you should patrons of custom boot~ a If sit WiLLtuFR shops ~both Women & Men to the front cover of || ~are the most enthusiastic this issue of LIFE, you will understand converts to the merchan~ better just what the suggestion means. dise,& the store~service, in The pretty girl with the soap-bubble TA lve Lr LS so ae | Bs SSN sion” sh a S ful picture by Mr. ilps: Séchicap- They find here more real ies are now on sale. They are done in goo ness~and pay less colors. They are ° ILLUSION mounted, ready for or it. Perfect fashion . framing, 11x14. The d + 1i t, ty Price is ome dolar which includes free. delivery to any and material in egrity address in the United States or American Possessions. Also for sale by the picture trade. Ready for Immediate Clze LIFE PUBLISHING COMPANY, 17 West 31st Street, New York Cataicene and uptodate SupNement showing more than 200 of LIFE*S PRINTS aArltirD (04 A L2 70) tn miniature sent 10 any address on receipt of twenty-five cents, comicbooks.com