Life, 1909-05-13 · page 24 of 32
Life — May 13, 1909 — page 24: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a page of advertisements from an early 1900s issue of Life magazine, page 672. The ads reflect the era's automobile boom and emerging motorist culture: - **Solar Lamps**: Automotive lighting manufactured by Badger Brass, targeting car owners concerned with quality engineering - **Copley Prints**: Art reproductions advertised alongside a painting titled "The Wreath of Orange Blossoms" - **Automobile Garments**: Specialized motoring clothing from Scandinavian Fur & Leather Co., emphasizing European fashion imported for wealthy "devotees" of automobiles - **Motor Clothing & Livery**: Curtis & Cameron's services for outfitting chauffeurs, coachmen, and servants — reflecting the class structure where wealthy owners employed uniformed drivers The consistent theme shows automobiles as luxury items for the affluent, with an entire consumer ecosystem developing around them — from technical equipment to fashionable attire to servant uniforms. This represents early-20th-century aspirational marketing to the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SOLAR LAMPS are made by The Largest Manufacturers of Motor Lamps in the World The purchaser secures the perfection in construc- tion that only an immense plant, equipped with special machinery can give. The finest possible grade of materials, the best lens mirrors produced, the pick of machinists and skilled labor, designers of PROVEN ABILITY and twelve long years of cumulative experience. Are you using SOLARS? Write for Catalog - Badger Brass Mfg. Co. Two Factories: THE WREATH OF ORANGE BLOSSOMS, by Carroll Beckwith, LATEST SUBJECT IX} Fie Copley; Nrints Best of art reproductions, say the artists themselves. Admirable for Weddi unique family gift order Copley Print copies of old daguerreotypes or cestors, Prints at art stores, or sent on approval. Catalogue 300 illustratio book of American An) sent for 25 cents (stamps accepted). Prints themselves Sie to f2uiG Above picture copyright 1909 by Carrell Beckwith : from a Copley Print copyright 109 by AUTOMOBILE GARMENTS and ACCESSORIES To Smart Devotees of the Prince of Recreations. The Best Medistes and Tailors of Paris and London are drawn upon for our Selections of Im- ported Auto-Apparel. In addition to this our own corps of Experts contribute Distinctive Creations in the realm of Motoring Dress. Whatever is “ going“ where style prevails,can be furnished from our ward- robes at a moment's notice. Man, Woman, Child and Chauffeur can be. instantly equipped with everything from a pair of Glovesor Gog- gles to a Complete Outht. Drop us a postal card for our ‘Revurel “ime eeiongund ‘we will send you swatches of the mmatenals, if The Best in Everything for the Motorist SCANDINAVIAN FUR & LEATHER CO. 14-16 West 33rd Street Opposite Waldorf-Astoria, New York CURTIS & CAMERON, 2,Pisce,Settee. BOSTON] N inviting you to patron- ize our Motor Clothing * and Livery Departments, we do so with the belief that we may be able to re- lieve you of the trouble us- ually attendant upon the purchasing of clothing for Chauffeurs, Coachmen, But- lers, etc. : so: ot Catalogue on request NEW YORK Fifth Avenue, above 27th Street Broadway at Warren Suet BROOKLYN Fulton Street at Flatbush Avenue Broadway at Bedford Aveave comicbooks.com