Life, 1909-05-13 · page 23 of 32
Life — May 13, 1909 — page 23: what you’re looking at
What you’re looking at
This page combines **advertising with social commentary**. The main content is a Victor Victrola phonograph advertisement—a luxury musical device priced at $200 (substantial money in this era). The accompanying editorial text, titled "Why?" satirizes women's elaborate fashion and ornamentation, quoting the 17th-century writer Robert Burton's lengthy catalog of female adornments (jewels, fabrics, cosmetics, etc.) while claiming the magazine cannot explain women's motivations. This reflects early 20th-century gender attitudes treating women's self-presentation as frivolous and inexplicable. The "Divided They Vote" poem by Ellis Jones critiques workers' political disunity: laborers unite for strikes and marches but fail to coordinate their voting power. The satire suggests organized labor's weakness stems from fragmented political action despite workplace solidarity. The advertisements (Crouch & Fitzgerald luggage, Nestor film, Hartshorn Shade Rollers) are period products typical of Life's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Crouch & Fitzgerald 154 Fifth Avenue NN. W. Cor, 20th St. {77Broadway 723 Sixth Avenue, N. Y. ‘tore Cortlandt Below Forty-second Trunks, Bags and Cases Why? Man discusses woman persistently and with a severending supply of the interrogation point. Take fashion, for example, which is always brought to the front by this cheerful Easter sea- son. Why do women dress as elaborately as they gan? It is not to attract men, for they are more readily charmed by astute simplicity. We yield the floor for an instant to Robert Burton—not for one of his most ferocious allegations about voren, but for the following : “Why do they adorn themselves with so many celors of herbs, fictitious lowers, curious needle- works, quaint devices, sweet-smelling odors, with those inestimable riches of precious stones, pearls, rubies, diamonds, emeralds, etc.? Why do they crown themselves with gold and silver, ase coronets and tires of several fashions, deck themselves with pendants, bracelets, ear-rings, chains, girdles, rings, pins, spangles, embroid- enes, shadows, rabatoes, versicolored ribbands? Why do they make such glorious shews with their scarfs, feathers, fans, masks, furs, laces, tifanies, ruffs, falls, cauls, cuffs, damasks, vel- seis, tinsels, cloth of gold, silver, tissue? with colors of heavens, stars, planets? the strength of metals, stones, odors, flowers, birds, beasts, fsbes, and whatsoever Afric . Americ: sea, land, art and industry of man can afford? Nay, Burton, ask us not. Among all the nu- nerous readers of this didactic sheet, you shall fod not one who can inform you. We have tany reasons in our head, some favorable to women, some not, but none of these is convincing enough to be worth printing as an answer to old Barton's queries.—Collier’s Weekly. Divided They Vote The whistle has blown and each man takes his place To toil for the world at a death-dealing pace. * Each movement is skillful, each brain is alert, While they patiently work in the factory dirt. Jast look at that picture and then make a note, Taat united they sweat, but divided they vote. Tbe machines and the belts and the shafting are still, Atd not a wheel turns—there’s a strike at the mill A strike! Every workman has solemnly vowed To stand by his mates till their claims are allowed. ‘Tis a brave thing to do, but don’t fail to note That united they strike, but divided they vote. ‘Tee sun brightly shines as there passes along, Ia holiday raiment, the Labor Day throng. Each man is decked out in his Labor Day best— Labor omnia vincit,"” the banners attest. Yes, labor may conquer, but never, please note, While united they march, but divided they vote. —Ellis Jones in The Call. a mae = Victor Victrola The most complete of all musical instruments. . A new style Victor that is even more wonderful than the regular type of Victor. Perfect as that is; clear and true to life as it plays all the beautiful Victor music, the Victrola plays it even better—with an added sweetness and mellowness of tone that is absolute perfection. There is nothing else like the Victrofa. It has no horn, but is complete in itself. All the parts are specially designed and built right in the instrument. The Victrola also contains albums for 150 records and drawer for accessories. The music is made loud or soft by opening or closing the small doors. Victor-Victrola XVI, mahogany, $200 Quartered oak $200 ‘cassian walnut $250 Other styles of the Victor from $10 up. See and hear the Victrola at the nearest Victor dealer's. Write to us for complete catalogues of the Victor-Victrola and Victor Records, and for name of the nearest Victor dealer. Victor Talking Machine Co., Camden, N. J., U.S.A. Berliner Gramophone’ Co., Mootreal, Canadias Distributors, WD POSTERS. Vole To get best results, use only Victor + Records A complete list of new Victor Records for May will be found in the May number of Munsey’s, Scribner’s, McClure’s, Century, Everybody's and June Cosmopolitan Jones (who is merely a little run down, read- ing a medical dictionar: This terrible disease is attended by vast suffering and usually termi- nates fatally.—Town and Country. HARTSHORN SHADE ROLLERS LOOK OUT, FELLERS! THAT MUST BE ONE OF Bear the script name of THOSE TERRIBLE INSECT-DEVOURING HEDGEHOGS.’” Stewart Hartshorn on label. Get “Improved,” no tacks required. Wood Rollers Tin Rollers on comicbooks.com