Life, 1909-05-06 · page 33 of 48
Life — May 6, 1909 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **Baldwin piano company advertisement** featuring endorsements from famous classical musicians of the era. The central image shows three acclaimed performers in circular portraits: **Madame Sembrich** (top center), **Germaine Schnitzer** (bottom left), and **Mischa Elman** (right)—all prominent concert artists of the early 20th century. The advertisement's strategy is to associate the Baldwin piano with artistic excellence by claiming these virtuosos prefer it. The text cites specific endorsements: Elman's violin concerts paired with Baldwin accompaniments, Schnitzer's "girlhood triumphs," and Sembrich's reliance on the instrument's "tone-clarity." The quote attributed to Chopin ("practice on the finest piano") anchors the implicit argument: superior instruments produce superior performances. For modern readers, this represents **celebrity endorsement advertising**—a common marketing technique then and now—where prestigious names legitimate a commercial product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FILMS DEVELOPED 10 CENTS PER ROLL ALL SIZES. VELOX PRINTS, BROWNIES, 3c; 34 23%, 34 24% 4c; 425, 3a 5c. cs two vegatives and we will prt them without USS S'sumple cf our work; we are 6lm eoecialsts LY Pic yealbetiee resets Dhan you have ever had COLE & CO., Asbury Park, N. Some of the Causes of Healthlessness There are several reasons why disease spreads her pestilential wings over our country. First, there is a superstition among otherwise gent men and women that if father , or grandfather and grandmother < and diseased, the children must in- ably be likewise afflicted, with no possible escape from the inheritance, and no effort is herefore put forth to overcome the trouble. Second, there are hundreds of thousands of persons who, when overcome by illness believe that restoration to health is impossible, though they have the utmost faith in educational metbods for intellectual development, in daily practice of vocal and instrumental music for the of musical skill; in apprenticeship the learning of trades and in carefully laid lain concentration and application for success- 1 business careers. rd, some are Strong in the conviction that clothes ‘alone make the man and they prefer ewe cless of the fact that, however costly the dress, it cannot wholly obscure the frailties of a poor, diseased body. Fourth, on every hand are those who are suf- fering under the delusion that health must be bought by those who are so unfortunate as to come into the world without it or who at some period of life have lost it Fifth, hundreds of thousands have not yet ar- rived at the knowledge that the state of mind, to a great governs the physical condition and thus it is that much unnecessary suffering exists erring to the first cause, a well-known er and physician makes this statement: “What is often called heredity is simply the ex- pression of a sub-conscious self, the beginning which can be traced to early childhood, when the actions of the parents and their example are sub-consciously perceived, and, by their constant form fundamental impressions which make up a great part of memory. From conscious impressions and the accumu- lation of them, the intellectual, the circulating, the deliberate man is formed. The force of early impressions, their repetition and resvlt, the correcting influences of early training both in a concentrating as well as a de- flecting direction, are unhappily quite overlooked, as explaining many facts now ascribed to heredity. Luther Burbank, in “ The Training of the Hu- “makes the assertion that “ Heredity dark specter which some people have it—merciless and unchangeable, the em- EST AWARD Chopin told the Countess Potocka to practice on the finest piano: adding that no musician could hope to be greater than his instrument, In interestingly contrasting fields this group of artists are using the Baldwin. In the Elman concerts the union of Baldwin accompaniments with the tone which the violinist draws from his celebrated Stradivarius is of a perfection few will forget; With the Baldwin Germaine Schnitzer creates an enthusiasm recalling the girlhood extent, triumphs of Carreno and winning from Saint-Saens the sobriquet of ‘*Mdlle. Liszt;"' Sembrich, heard again and again in recital from aria to simple lieder, is making world-known ‘the peculiar sympathy of the Baldwin with the roice. So 'much does Madame Sembrich rely upon tone-clarity that on rare occasions when a Baldwin has not been available she has preferred a flute accompaniment. ‘The same qualities that lead an artist to choose the Raldwin for his professional performances—to stake his artistic reputation upon it—are present in every Baldwin piano, accessible to the amateur as to the virtuoso. Illustrative of this artistic uniformity is the incident of the de Pachmann upright: On his last American tour this pianist purchased for his chateau in France a Baldwin Upright, selecting it from a score of Baldwins on the floor of an eastern wareroom. Int this instrument, chosen ‘‘impromptu,” he found the same beautiful character of tone, the same vibrance as in the Baldwin grands on which he had played his greatest Chopin, repetition, ‘The Raldwin Piano Cincinnati, Chicago, New York, Boston, St. Lot and all Baldwin dealers. For catalogue The Baldwin Company ye: gre m:- CINCINNATI .ouisville. Denver, San Francisco tion write to nearest s, Indianapol nd ‘full inform ay be seen and heard in the satesrooms of The Raldwin Company in | address, Srand Prix Paris, 100 wT ,! Ee —, if everyone were as particular about the clothing of linen and broadcloth the body bodiment of Fate itself. . . . My own studies JAMESTOWN EXPOSITION Add TONE to Your Stationery in the OFFICE, BANK, SCHOOL (or HOME by using only Wash- ume’s Potent Adjustable “O. K” PAPER ° FASTENERS D Thereis genuine pleasureia ni eahavedea Se SE wrinthe rhembaodinger Can be used repeatedly and “they alsave work.” Made of Bean 3 cies “Botep besa bose 100 fasten ech Hardiome. Compact. Strong. No Slipping, NEVER! All Stationers, Send 10¢Foe sample bor of $0, assorted, Mavared bockletfree, Liberal discount fo the trade. The 0. K. Mfg. Co, Syracuse, N. Y. noie. drinking and exerci have led me to be assured that heredity is only the sum of all past environments, in other words environment is the “architect of heredity.”" This being true, it may readily be assumed that with proper environments, right thinking, ete, the adverse or weakening elements may be banished or overcome, where the strong and healthy forces may be awakened and a new mind and body be constructed. Again, illness and disease may be replaced by health through right thinking, breathing, eating, jing, as surely as the un- skilled mechanic may become expert through daily and thoughtful practice in the duties per- taining to trade. Concerning the third reason for healthfulness, of flesh as ths would be indeed a writer termed it, and out The sooner man is convinced that health can- not be handed out over a counter, poured from a bottle or swallowed in a capsule the sooner will the great human family emerge from the cave of darkness ase into the realm of glory and freedom of mind, body and soul Let the mind dwell only upon the good, the beautiful, the pure and healthy and healthlessness can no more hold possession of your body than can the heavy mist lie over the earth like a pall in the bright sunshine—Alice M. Long, D. P., in The Balance. “holy 1 has clean whole inside comicbooks.com