Life, 1909-04-22 · page 21 of 32
Life — April 22, 1909 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one small satirical cartoon. The cartoon (lower left) depicts two men in formal attire engaged in conversation. One wears an elaborate, ornate costume—likely a theatrical or masquerade outfit—while the other appears in conventional dress. The caption reads: "My wife never will recognize me in this costume!" / "Well—I can't say that I blame her much." The joke appears to be about **marital discord or infidelity**—the implication being that the man in disguise is unrecognizable, and his companion cynically suggests his wife wouldn't recognize him anyway (meaning their relationship is so distant). This reflects early-20th-century humor about failed marriages, a common satirical theme in Life magazine. The surrounding advertisements promote luxury goods (Brooks Brothers clothing, Martell cognac, and a shoe store), typical of Life's affluent readership during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Adie yelhend; RELOTHINGS | Geutlemene Parnishing Custom and Ready-Made Garments for Golf, Tennis, Polo, Fishing and Yachting. New designs in Mackintoshes for Motor and Saddle Work. Send for Illustrated Catalogue. J.& F. MARTELL. (Pounded 1715) kkk AND FINE OLD LIQUEUR GENUINE OLD BRANDIE3 MADE FROM WINE G.S. NICHOLAS 6CO. New York MY WIFE NEVER WILL RECOGNIZE ME IN THIS CosTUME!’? VELL—1 CAN'T SAY THAT I BLAME HER MUCH’? AT LAS 7/ A Real, ‘Shoe Store seems to be the gen~ eral verdict upon the new bootshop of Martin Matin At Nol Kast39 “SEV Y Custom correctness and quality, fess custom price and delay.