Life, 1909-04-01 · page 35 of 52
Life — April 1, 1909 — page 35: what you’re looking at
What you’re looking at
This page from *Life* magazine is a wholesale hosiery advertisement for "Onyx" brand socks and stockings, distributed by Lord & Taylor. The illustration shows a figure in period clothing (hat, knickers) standing on a unicycle—likely meant to suggest that Onyx hosiery is reliable enough for demanding activities. The ad emphasizes product innovations like "Dub-L Top," "Wyde Top," and "Doublex" designs. It lists prices and specifications for women's, men's, and children's hosiery in various materials (silk lisle, gauze, pure thread silk) and colors. The text claims these improvements represent the "greatest improvements shown in fifteen years." There is no political commentary or satirical intent visible—this is straightforward commercial advertising typical of early 20th-century *Life* magazine, which published both humor and advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lord &3 Taylor Wholesale Distributors are! iward din aah 6 O ” ith a 1 not a rd of Look tor this Trade Mark yment Serpe ness; ve ‘ ™ “Onyx” Merit would assert itself if never advertised, but we would do an injustice to the public if “Onyx” virtues were permitted to remain unheralded. Not only for Men and Women but for > Children as well, every want can be found in testion , ‘ the “Onyx” Brand. ike? 6 : : at you - 3 The greatest improvements shown in fif- e frst eis, 3 teen years and only to be found in the “Onyx” them, Brand are: "You ‘ Our new “DUB-L, TOP” — Our new “WYDE TOP’ Hie 4 : Our new “DOUBLEX” ite me, 1 yw You FOR WOMEN nin ane E960 Women's “ONYX" Black | E880 Women's “ONYX" Black gest \ “DUB-L TOP* Cobweb “DOUBLEX, QUALITY " “ Yoa, Lisle—resists the ravages with “DUB-L TOP™ rehead, of the Garter Clasp. Gauze Lisl; double sole, barrows 5 toc. per pair spliced heel, ’ 7c, per pair . « ww. Women's “ONYX Black ¢ know ; 409K Weeven'a © ONY © |, DUB “DUBL TOP" Silk Liste; sk? i L TOP” Black, White and asks . Tan Silk Lisle—double sole, double sole, spliced heel— spliced heel, Feels and an excellent quality, Jooks like Silk, wearsbetter, Te. per patr ‘ Se. per pair OUTSIZE HOSE , Mary, } 5 oe A i t Yomen's * ONYX" Black |170 S Women's ies did neds = i ' WYDE TOP” and “ DUB- Li mS " L TOP" Gauze Lisle double White, Pink, Tan, Cardinal, ell you “4 ° ss sole, spliced heel — very Bky, Navy, Violet; double e you, Ro< Sete s wide on top, without extra sole, spliced heel, n much an . width all over, 0c, per pair Go. per palr a like- : cs ; t SILK HOSE (Special Value) e frant ; , Se 434 Women's ONYX" Black Puro Thread Silk DUBI.TOP " and Sood to ‘ ‘ aE erage Lisle lined so! Special $1.75 per pair ; and a : hai! 106 Pure Thread si, Black, White, Tan, Copenhagen Blue, American ¢ : > of. Beauty, Pongee, Gold, Bronze, Amethyst, Wistaria, Taupo —all ; 5 : Colors to mateli shoe or gown. Undoubéedly the best value in poctica, ‘Oi Z 5 * America Pure Dye. Every Pair Guaranteed. $2.25 per pair = MEN E209 Men's “ X" Black | E325 Men's “ONYX" Black and Gauze Lisle “ DOUBLEX" Colored Silk "Lisle, double Quality—extra durable. sole, spliced heel. “The Special val satistactory hose.” Bue. per pair Woe. per pair our wal- If your dealer cannot supply you, we will direct you to nearest dealer, or send postpaid any number desired. Write to Dept. 19. Lew York Comicbooks.com