Life, 1909-03-18 · page 3 of 32
Life — March 18, 1909 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a full-page advertisement for The Prudential Insurance Company of America, published in Life magazine. The ad boasts the company's 1908 achievements: $97 million in new insurance in force, $19 million in dividend payments, and $15 million added to a police dividend fund. The circular emblem features the Rock of Gibraltar with the company's slogan "The Prudential Has the Strength of Gibraltar," along with their insurance in force amount ($1,434,551,342). The page highlights 1908 "features" including reduced expenses, new monthly income policies, and tax payments. President John F. Dryden is named; the home office is listed as Newark, New Jersey. This represents early-1900s corporate advertising promoting financial stability and growth.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Prudential made the Greatest Gain in Insurance in Force in 1908, of Any Life Insurance Company in the World ! Giant Strides of a Giant Company: Gain in Life Insurance in Force, in 1908, over - - - - - . 97 Million Dollars Paid Policyholders, during 1908, over - - 19 Million Dollars Dividend Fund to Credit of Participating Polices, ‘Diss 31, 1908, ‘sealy 15 Million Dollars Total Payments to Policyholders Since Organization, plus Amount Held at Interest to Their Credit, Over 313 - Million Dollars ! OTHER 1908 FEATURES Expenses Reduced. New Monthly Income Policy Inaugurated. Loaned to Policyholders, on Security of their Poli- cies, to Dec. 31, 1908, over 10 Million Dollars. Tax Payments in 1908, nearly 1 14 Million Dollars. The Prudential Insurance Co. of America for Rates of New Incorporated as a Stock Company by the State of New Jersey Policies, Address Dept. 0. JOHN F. DRYDEN, President Home Office, Newark, N. J. comicbooks.com