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Life, 1909-03-18 · page 2 of 32

Life — March 18, 1909 — page 2: what you’re looking at

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Life — March 18, 1909 — page 2: Life, 1909-03-18

What you’re looking at

This page is **primarily advertising**, not editorial content or satire. It's a Goodyear Tire & Rubber Company advertisement promoting their "Long Distance Electric Tires" for electric automobiles. The ad features testimonial letters from customers describing real-world long-distance trips in electric vehicles (1060 miles Detroit to Atlantic City; 2140 miles Lincoln to Washington D.C.). Period photographs show early electric cars on roads. The appeal targets early electric vehicle owners, emphasizing tire durability, reliability, and mileage per battery charge. The ad positions Goodyear tires as superior to solid tires then common on electrics. This reflects genuine 1910s-era competition between electric and gasoline automobiles, before gasoline vehicles ultimately dominated the market. The advertisement is straightforward promotion, not satirical commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Five Dollars. Single Copies, Ten Cents Copyright in England anil the irish Postessions. Cla Copyrtae, 1909, by IF You Own AN Then Learn What the Right Tire Will Mean to You in Money and Trouble Saved and Mileage Increased All Electric Vehicle Tires, save one, have kes which largely offset their merits. The Solid Tire assures freedom from punc- tures and is enduring. But it racks the motor, injures the batteries and gives but limited mileage per battery charge. Because, the tire being inflexible, the entire car must be lifted over every pebble or obstruction in the road The Gasoline Auto Tire is unsuited for Electrics—beeause built for durability and extreme mileage when driven at high ‘speeds over rough roads. It lacks the extreme re- siliency necessary to “help along” the lower powered Electric so that the greatest mileage per battery charge can be secured. The Single Tube Tire, because extra resil- ient, gives satisfactory ‘mileage per battery charge, but when the inevitable puncture comes, these single tube tires leave you help- less on the road. They cannot be repaired except by an expert at the shop. lectric Tire these tires The Goodyear Long Dista embodies the good points o: and climinates all their defects It is made from a pure gun compound which makes it as clastic and resilient as a new rub- ber band. This supremely elas. tic rubber is built up over a tough fabric of special weave which gives back and forth in every direc- lion. Thus full play is given to the springy rubber and the air inside the tire. So, when Goodyear Long Distance Electric Tires are used, every road becomes a boule- vard. The tire gives in to every pebble, stone or obstruction—the car does not have to be lifted—the batteries give full mileage on all roats. The saving is enormous When punctures come, the tire can be re- moved fron: the Goodyear Universal Rim and repaired, or a new inner tube put in place in a few minutes without special tools, It’s so simple that a woman can do it easily And in durability and tire mileage the Long Distan ectric will outlast all but the solid tire. These are FACTS. We know it from tests made by hundreds of car owners and by prac- tically every Electric Vehicle manufacturer. Two of these tests are given below. You will find them convincing 2140 Miles—Lincoln, Neb., to Washington, D. C.— Over Mid-Winter Country Roads. Only One Puncture. Fixed in a Few Minutes The Fritchle 100-Mile Electric started from Lincoln, Neb, late in November for Washinj ton, D.C pst direct route, through the’ Allegheny regardless of road conditions or charging facilities. When the car reached Chicago, plastered with mud, the Good- year Long Distance Tires, with which it was equipped, still contained undiluted Lincoln air. Thirty miles east of Chicago a wire nail caused a stop of a few minutes while a new inner tube was put in. Aside from this no trouble was encountered. The tires are in A-1 condi- y stand a return trip. The Fritchle Electric is supposed to make 100 miles on a charge on city roads. It made an average of 90 miles on roads which would worry a gasoline car. The pictures in the gin tell the story plainer than words 1060 Miles—Detroit, Mich., to Atlantic City, N. J.—Through Mud and Sand, Carrying Two Passengers. Only One Puncture ast summer the makers of the Detroit Elec- tric determined to convincingly prove their claims that an Electric Automobile was quite as well adapted for country use as for the sandpapered ’? boulevards of the cizy. So on July 1st-a car taken from stock was started for ‘Adantic City, N. J. Two passengers and about 150 Ibs. of luggage were carried. Rainy weather was soon encountered and for hundreds of miles the mud was inches deep. Then in New York State the always stony roads were made more difficult for a large part of the way by extensive repairs in process. Yet, ely because Goodyear Long Distance | Flectric Tires were used, the full mileage peg, battery charge was consistently delivered 6000 Miles from One Set of Goodyear Long Distance Electric Tires Let it not be supposed because these tires are so wonderfully resilient and easy riding that they are tender or lack indurability. Only solids can give greater mileage, and these soon ruin acar. Read this letter, one of many) we have received—it of- fers evidence in proof— Gentlem Replying to yours of recent date, | must that your Long Distance Electric Tires have given me fine satisfaction. I have been using them on an Electric Surrey for the past two years, and two of the original tires are stil! working. LT have driven about 6000 miles and consider this avery fine performance, especially when the tires are overloaded as these h: ren at times. I believe your tis to superior to any others we have ever tried, and if it will do you any good, you may use this letter for advertising purposes. Very truly yours, ARTHUR O. WEBER (Driver for Mr. W. P. Palmer, Pres. American Stee! & Wire Co.) As a Further Proof of Supreme Merit, Note this: The manufacturers of Electric Pleasure Vehicles are vitally interested in the perform- ances of their cars, Anything which willincrease mileage per battery charge is eagerly welcomed. Goodyear Long Distance Electric Tires have proved by all kinds of tests to be so effective in this regard that they have been adopted as regular equipment by practically every Elec- tric Pleasure Vehicle manufacturer in the United States If your Electric is not already Goodyear equipped you have yet to know it at its best— Goodyear Long Distance Electric Tires will cut down your battery-charging cost amazingly They will carry you with even greater com- fort—ihey will give more mileage per tire than any pneumatic you can use— They are so easy to repair in case of pu ture or gashing that these troubles will no longer be dreaded. They are unquestionably the BEST tires for Electries—the made solely 10 meet the peculiar requirements of an Electric Automobile. If you arc interested in more details as to “Why"? and “How” call at our nearest branch or write for our helpful book, “How to Select An Auto Tire,” which will post you fully Deep ta the mud in tows Tire & Rubber Company Wayne Street, Akron, Ohio Branches and Agencies: Boston, 261 Dartmouth St. ; Cincinnatl, 317 E. Fifth St.: Los Angeles, $22 8. Main hiladelphla, Broad and Palrmount ork, 6ith St. and Broadway ; San Francisco, $08 Golden Gate ‘Ave. ; Chicago, 80-82 Michigan Ave. ; Cleve Milwaukee, 188-192 Fighth St. ; St. Louls, 3985-57 Olive St; Buffalo, 719 Main St. ;_ Detrolt, 251 Jefferson Ave,; Pittsburg, 988 Centre Ave.; Omaha, 2120-22 Farnum St, ; Washington, 1028 Connecticut Ave.; Atlanta, 90 N, Pryor St; Louls- ville, 1049-51 Third St.; New Orleans, 106-716 Barrone St; Memphis, 181-185 Madison St. ; Dailas, 111.N. Akard St; Denver, 23 W. Colfax Ave. ; Haltimore, 991 Park Ave. ; Kansas City, 16th and McGee Sts; St. Joseph, 316-324 N, Second St. ; Indianapolls, 208-210 $8. Tilinob Providence, 366 Fountain St.; Minneapolis, 1168, Sixth St. 354 Pai Div comicbooks.com