Life, 1909-03-18 · page 21 of 32
Life — March 18, 1909 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content features: **Main Advertisement: Locomobile automobiles** — The large central image shows a racing scene from the "Founders Week Cup," a competition between American stock cars won by a Locomobile. The caption notes that two Locomobiles rounding a curve together was "the real feature of the contest," suggesting this was a notable automotive achievement worth marketing. **Supporting Ads:** - Havoline Motor Oil (emphasizing filtered oils) - Hubler-Datton Storage Battery - Various travel/cruise advertisements (S.S. Arabic world cruise, European tours) - A humorous small cartoon about tough alfalfa (captioned "Gosh, but the alfalfa is tough this spring!") The left column lists **newly published books** from various publishers. There is **no political cartoon or satire** on this page—it's a straightforward commercial publication page typical of early 20th-century Life magazine's business model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESIERSE Latest Books gernon Blackwood. (The Macmillan @ y J.C. Snaith. (Moffatt, Yard & Co. , by Headon Hall, (R. F. Fenno OL Wh , by Nevil G. Henshaw, | ing Co ) Rina Ramsay. (The Macmillan Co, | incoln, by Charles W Co. 60 cents.) by Eden Phillpotts. (The R. P. Hearne. (John Lane by William Vaughn Moody (Moffat, Yard & Co. Warwick Deeping. (Harper & Hollow, by Edward Irving Thomas Lee (itenry Tol & Co. forch, by H. H. Bashfurd. (Henry Grey, by Francis M. Finch. Ode), by Percy Mackaye. (The cents.) © He Won It, by Upton S (Frederick A. Stokes ne, by Frederick Ni Cohn 12a, by Alice Brown, (Houghton, y Clare Benedict. (G, P. Put RATE Warwan (BNE Founders Week Cup fABettle of American éx Stock Cars.won by the 40 Locomobile.The even running of our two cars was the real feature of the contest:they are shown rounding a curve together. “ T ” “30° SHART bRIvE'3500 HAVOLINE 40°CHAIN DRIVE*4500 Sbformation on Reguest orge H. Brennan, (A. C. Me atism? by James Bissett Pratt Automobile Lit Motor Boat Olt Th Locomobile Company of America Bridg eport,Conn. NEW YORK— PHILADELPHIA — CHICAGO — Tes TON BUY A BATTERY THATS GUARANTEED Our experience and oxr su HUBLER-DATTOS | STORAGE BATTERY le givesa song, re tell you Filtered Oils are best. cll you Havoline Oils are Filtered. makes a difference.” INE OIL COMPANY AROUND THE WORLD CRUISE Offices: 80 Broad St. and 1996 Rroadway By S. S. Arabic, 16,000 Tons, Oct. 16 an 30 TOURS TO EUROPE $250 UP ay Fa ton C. CLARK, Times Building, New York mene: “ cOSH, BUT THE ALFALFA 18 ToUGIE THIS. SPRING!” TEN Limite, Kgnducted parties te EUROPE « Cun iE POTTER TOURS, 32 Deas NeY? Goth year) comicbooks.com