Life, 1909-03-04 · page 35 of 44
Life — March 4, 1909 — page 35: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, circa 1908, featuring four commercial ads with minimal satirical content. The one cartoon present is titled "A Clerical Error," showing a well-dressed man presenting a baby to a woman, apparently depicting a mistaken delivery or mix-up. The caption suggests this is a humorous commentary on bureaucratic mistakes—likely playing on the everyday confusion of formal paperwork and record-keeping in the early 1900s. The remaining content consists of straightforward period advertisements: Brooks Brothers clothing, Steinway pianos (marketed as artistic "Period" furniture), Life Publishing's art prints, and McCallum silk hosiery (emphasizing quality and price advantage). These ads reflect upper-class consumer goods and the magazine's affluent readership. The page demonstrates how Life balanced satirical humor with revenue-generating advertisements aimed at wealthy, cultured audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Koes (ToCLOTHING Gentlemens Furnishing Spring Styles in Clothing, Furnishings, Hats and Shoes. Things Besides Clothes. Send for Illustrated Catalogue. | BROADWAY Corn. TWENTY SECOND ST., NEW YORK N the designing and manufacture of Period and Art cases to har- monize with any plan of architecture or decoration, Steinway and Sons are the recognized leaders, as in all other departments of piano making —a distinc- tion they have enjoyed for S three generations, Every ART PIANO is a true representation of its respective period —a veritable gem of beauty and perfection. A visit to the Steinway Studios will reveal that, in these masterpieces of pianocraft, music and decorative art are so deftly blended that they at once command the admiration and praise of architect, artist and connoisseur. gq Steinway Parlor Grand Piano in the riod o, Bon AY, mahogan; with ormolu mounts. STEINWAY & SONS, Steinway Hall. 107-109 East Ith Street, New York Embrace Your Opportunities Consrebt 1908 by Life Pub. Co A CLERICAL ERROR Photogravure in Black, 13} by 16 in. Show discrimination. On receipt of 25 cents, we send you the richly illustrated catalogue of LIFE’S PRINTS containing 160 reproductions of these famous pictures, But, be cautious. LIFE PUBLISHING CO., 17 West 3lst Street, New York tiem at the Door) AS Callum Silk Hosiery McCallum Silk Hosiery is guaranteed. So you have beforehand assurance of satisfactory wear, in addition to all the richness and beaut you have learned to expect in the finest silk. None but the best French hand-made can compare with this hosiery. Yet McCallum’s is only half the price of the imported. Largely e we have no duty to pay. r, Fashion favors silk hosiery with lace ankles. Ask to see these McCallum styles: Nos, 280, 281, 282, 283 or 284. Sold by most high-class dealers, The guarantee envelope, shown here, accompan' each pair of the genuine, ‘It contains matched silk thread for emergency use. See that you get it from the dealer. And if your dealer hasn't them, write us and we will see that you are supplied. 3 These ‘anc Sectktags sre guaranteed against A ny’ imperfections of Send for our interesting booklet, “Through My Lady's King.” Z HOSIERY HU Callum esserry Northamptoo, Mass. Largest prodocers of silk hosiery in. tho world. comicbooks.com