Life, 1909-01-07 · page 43 of 60
Life — January 7, 1909 — page 43: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Morgan & Wright automobile tires, published in *Life* magazine (a humor/satire publication, though it carried advertisements). The ad uses a large photograph of an actual tire as its centerpiece, with marketing copy explaining why their tires are "good": they prevent unnecessary repair bills, protect the car, and reliably withstand both emergency and ordinary use. The ad emphasizes durability and quality through rigorous testing. At the bottom, decorative silhouettes show early automobiles in a procession, visually reinforcing the product's association with modern transportation. The phrase "There is no method of making friends equal to the method of making good" serves as the ad's philosophical tagline—essentially arguing that quality products build customer loyalty naturally. This represents early 20th-century automotive advertising, when tire quality was a genuine consumer concern and a selling point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What Good Tires Mean to You Thruout the world Morgan & Wright tires are known as ** good ™ tires—because they are. This fact —this statement of demonstrated quality—is vitally important to the motorist, for— 1. It is a guarantee against wholly unnecessary repair bills; against all repair bills, in fact, except those necessitated by accident or natural wear ; 2. It stands for protection to the car—which protection can be secured only by the use of tires that are built (as aff Morgan & Wright tires are) to with- stand emergency tests as well as ordinary service ; a pared the exasperating inconvenience which especially those against which you could 3. It is an assurance that you will always attends breakdowns of any ki be protected. Morgan & Wright Tires have hterally qwon over hundreds of motorists because of their well-known pro- tective quality — the quality that makes them absolutely safe tires to use under ‘any conditions. @ Whether this protection is secured thru the superior grade of materials used, or thru our particular method of tire building, or as a result ‘of an extremely rigid inspection and test system, is comparatively unimportant, rt ital consideration—and the one that eals to the experienced this: THESE TIRES ACTUALLY STAND UP, WEEK IN AND WEEK OUT, AS ONLY TIRES CAN THAT ARE MADE AS MORGAN & WRIGHT TIRES ARE. @ And it is urers have repeatedly found this to be true, and because of it means to motorii hat we invite al? motorists to give these tires an impartial, comparative test. There is no method of making friends equal to the method of making good. MORGAN & WRIGHT DETROIT Branches, agents or dealers everywhere 8 comicbooks.com