Life — January 7, 1909 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HERRESHOFF A Name That Has Always Meant Success service, grace, beauty and honest construc- tion. Never has it signified anything but the highest quality. g And now there is a Herreshoff Automobile. The Herreshoff Car will sell at $1500 but it could not be better in gwa/ity if its price were $15,000. q Every fibre of it is just as good—just as right as it can possibly be made. It is the highest expression of the type it represents. q If you already havea stable full of cars, costly, sensitive, incredibly powerful, and you want to run down to the train in the morning, it is the Herreshoff you want. It has all the CLASS of your Renault, your Mercedes or your Panhard. T HAS stood for power, speed, efficiency, It is the smart light cob of the automobile stable. @ If you don’t own any car and want one, unless you have more than $3,000 to spend; unless tire charges and all the other running expenses of a heavy automobile are matters of indifference to you—the Herreshoff is the car you want. @ Suchacar builtasthe Herreshoff is runs as an entity, an harmonious whole—a real automobile. q@ The first Herreshoff car will arrive in New York in the latter part of January. But none will be shipped till each one individually, after searching test, is the actual physical embodiment of the thought in Herreshoff’s mind—fit to bear the Herreshoff signature. @ We earnestly urge you therefore to make early reservation. @he Oreeshott Car HERE are certain automobiles which have come to be considered standard — so well est types. We frankly admit our admiration for the Mercedes, Renault, Panhard, Isotta, and the four leading American Cars. @ The Herreshoff car differs from these cars only in size. In design and material itis not one whit behind them. In no other car of which we have knowledge are so many provenly successful features found in combination. @ Every principle employed is recognized good practice. The front axle type is found in the Peerless and the Pierce. The rear axle is like that of the Peerless and the new shaft driven Locomobile. ‘The transmission is like that of the Packard and the new Renault. The suspension is similar to that used in the Peerless, the Pack- ard and the Napier. ‘The clutch is of the style used in the Panhard, Fiat, Napier and Isotta. The brakes are like those of the Isotta and Fiat. We might similarly go through the entire mechanism. A Word About The Engine q@ Herreshoff guarantees that the engine will deliver to the rear wheels a greater horse power per pound of weight than that of any other car. q@ Herreshoff guarantees for the engine a higher ef- ficiency per cylin- der volume than is produced by any other engine in the world. MANUFACTURED EXCLUSIVELY @ We have had applications from agents for double our first series of cars. Our problem is to distribute them wise We wish to consider all applicants and will make assignments shortly. Ow s S. 5. Dur Your $1500 will buy more Berk of Automobile N_ THE manufacture of such parts of the Herreshoff car as can be made best by spec- ialists, only those manufacturers e been chosen work has proven successful in cars of the est grade, As an illustration : g Timken, who makes our front and rear axles, guarantees the same material and work- manship asin the Packard and Pierce cars. Q Parish and Bingham, who make our frame, guarantee the same material they employ for Packard and Peerless. @ The Detroit Steel Products Co., which makes our springs, guarantees the same mate- rial and workmanship as in the Packard. @ So in every detail which has been supplied by manufacturers of parts, the same sweeping guarantees of material and workmanship have been obtained. @ The design down to the most minute detail is from the hand of Herreshoff. His guarantee backs up each part,and the sum of all parts, the Herreshofi car. Then come guarantees of each me maker. Our guarantee backs theirs. @ We will be glad to send you on application a detailed de- scription of our specifications. In writing for it, address Sales Manager, Dept. L, Harry S. Houpt, New York City. than they have ever been able to buy before. comicbooks.com