Life — November 26, 1908 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

alg a ‘i ° the Goodness About Fairy Soap contained in every bottle of Evans’ Ale, for promoting the happiness and comforts of life, The N. K. Fairbank Company—makers of Fairy Soap—tell a story in their adver- tising which they say “‘is different from that of any other soap maker.” Ale drinkers They say that “Fairy Soap contains no free alkali, rosin or dye—but is just soap— . pure soap—and nothing but soap, of the very best kind.”” give thanks. yr They say that “‘the materials in Fairy Soap are the purest that money.can buy—and those owale perfect in brewing so perfectly combined that they will not irritate nor stop up your pores as do soaps made and perfect in bottling; like. the from cheap materials,” “Cup of They also say that “Fairy Soap cleanses the skin thoroughly, smoothes and softens it, P 7 ” and imparts the glow of health which makes every nerve tingle with renewed vitality.” true happiness, Again they say that “the oval cakes of Fairy Soap are the most convenient shape tk Js Joy analloved and glads for you to handle.” 5 h al. But that users of toilet soap may be induced to prefer Fairy Soap to all others—this Cinbe;Catks,, Hotels, Restaurante story must be seen and read by people likely to be impressed. = ———— on And—this is the way the N. K. Fairbank Company handles the matter: HER CONFIDENCE. I met him—I mustn't say where! MAHIN ADVERTISING COMPANY, Chicago, Il. "Twas—no! I've forgotten the spot! Dear Sin:—Mr. Vernam, of ““The Popular Trio,” declared today that at 74 cents . per thousand, our Fairy $ i 2 ae Ww . ! dvesintnen wall tore the Loven Sou Sartbotas ta Nasties sresinson i posbcnions seth the makin toms $1508 His name?-—no, that wouldn't be.fair! $1.80 er year. aoe ° I told him—I mustn't say what! We ‘are interested in this statement and would be pleased to have your veribeation of Mr, Vernam's statement and abo your We Kissed_—but I said I'd not tell! « sHon_as to the suitabsbty of the enclosed advertisement which Mr. Vernam selected as being specially suited to infloence S Risse Pel 2 Be 2S BOF le the readers of "The Popular Tho. . ~ ; i . We vowed—but "twas quite entre nous! heunchcld Snes "ESL Buse Wang Powter" and “airy Sap bt we lel har thee oer rentousrnt we wants And I'm to be married to—well, carefully scrutinize circulations and values, and confine our expenditures to medzums that have in no way lost favor with their readers, To some one—I mustn't say who! that nt secore the tenders in the pas as the rest artical beaming which i these met may have been discontinued. —Lippincott's ‘ery truly yours, = THE N. K. FAIRBANK COMPANY. — ‘What influenced the N. K. Fairbank Company to place a six-page order for Fairy Soap in THE POPULAR TRIO, commencing with December magazines : They found Ainslee’s proved best for Palmer & Singer Mfg. Co., Automobiles, New York City. Brought more inquiries, Can trace direct sales. Proof that AINSLEE'S is read by men and women of rehnement. (Men and women use Fairy Soap.) The cost of THE POPULAR MAGAZINE on a year’s advertising was 514% of the amount of money it brought J. M. Lyon & Co. Diamond Importers, New York. THE POPULAR readers buy advertised goods, (The N. K. Fairbank Company are anxious to reach such readers for Fairy Soap.) SMITH'S proved best for an advertiser of Toilet Anicles. Proof that SMITH'S is read by women. (Fairy Soap is used by women.) Thus, these facts, and many others similar, proved to the N. K. Fairbank Company that the very people for whom Fair i y Soap is made also buy and read the magazines of THE POPULAR TRIO, the circulation of which is: AINSLEE’S, 250,000 copies per month The POPULAR, 330,000 copies per month SMITH’S, 150,000 copies per month Total, 730,000 copies per month “THE correct dressing of children presents constant and ever pro he necessity of a trustworthy guide to smart THE POPULAR TRIO reaches the greatest num- ||] terctiierisfepratattesiaisatccs™ wma ne ber of buyers of advertised goods at the lowest compara- The cnildren’s department ia tive cost—$540 per page, which figures 74 cents per page D R EK S S per thousand of circulation. Now is the time to be gov- erned by actual values—cost—and results in selecting your {s one of the most valuable and practical features of this fascinating 7 act AvCAE ed Shall we send I the f thagarine which presents not orly the newest confectioos {rom te ‘Have you a little ‘Fairy’ 2dvertising mediums. all we send you all the facts great fashion cent and abroad, but shows you how others of in your home ?’* about our magazines—THE POPULAR TRIO? DHESS exploits not only'the newest gonnsy wraps and millon from the world’s greatest designers but describes C. C. VERNAM, General Manager, 7th Ave. & 15th St., New York City the bewkching new fads and fancies alwoys dear t dainty woman'who revels by nature in coweboy sin jewelry, nec is and . 5 r. . to be gorwned (a accordance with th Do You Want to Kill the tiresomeness of a long journey by Railway Ww VoRR SUR rene > A _DI : et beautifal magazine publi or Steamer? If so, throw in your bag one or more of iMlastrated with colored engravings and covers pris ie, Paris. LIFE’S PICTURE PUZZLES pice two doen each $5.00 a Year by Subscription! - ————__— Can you afford to deoy yourself the advantages yoo would guia (os For Advanced Puzzle Workers and interests of the smart world? G LANKE LIFE’S GIBSON PUZZLES paice tee dts each Sa RES, Bas R - z Dear Sirs: 1 enclose §5.00 for which please enter my subscripto& Sent carriage free to any point in the United States, on receipt of price. to DRESS for one year Urglaaing wish the convene nember. Puzzle Pictures are a Boon to Invalids LIFE PUBLISHING COMPANY 17 West 31st Street, New York comicbooks.com