Life, 1908-11-05 · page 47 of 48
Life — November 5, 1908 — page 47: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes Gillette Safety Razors to an existing customer base of "two million users." The ad emphasizes the product's recent innovation: new "new-process" blades introduced within the preceding sixty days. It positions these as a major advancement ("taken a ten year leap ahead"), claiming superior sharpness and durability compared to previous versions. The appeal is practical rather than humorous—targeting efficiency-minded shavers by promoting a "Gillette-Five-Minute-Club of Morning Shavers" that will "save their money and their patience." Pricing is listed ($1.00 per blade set, $5.00-$50.00 for complete razors). The tagline "NO STROPPING NO HONING" emphasizes convenience—unlike straight razors requiring maintenance, Gillette's safety razor needs neither sharpening nor stropping. **No political satire or cartoon content appears on this page.** It is straightforward commercial advertising typical of early 20th-century Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AKER | in pantry, | Isewhere. | rimmings. } wear oul | Ive large | es costs a | yr taint of | To the Two Million Users of the Gillette Safety Razor OU know the peculiar satisfaction Y of shaving with a Gillette — the convenience — the economy — the You know you would not be with- out it for ten times its cost. You know it needs no stropping, no honing. That it is the only safety razor that is safe(cannot cut your face) and the only razor that can be adjusted for a light or a close shave. ease. But_you_do_not_know_that_your Gillette has grown more valuable in the last sixty days - increased its efficiency — taken a ten year leap ahead — by the introduction of the won- derful new-process Gillette blades. If ever there was a time when you should urge your friends to try the Gillette it is now. Tell them to join the Gillette-Five-Minute- Club of Morning Shavers. Save their money and their patience — and have clean faces all the time. New-process Gillette blades are paper thin, flexible, with a hard mirror-like finish and a marvelous keenness and durability — the finest shaving edges ever known. These blades are packed in handsome nickel- plated boxes, hermetically sealed, sanitary, damp-proof, anti-rust and antiseptic. Price per set of 12 new blades (24 cutting edges) $1.00. Standard Gillette Razor with 12 blades, $5.00. Combination sets, $6.50 to $50.00. GILLETTE SALES COMPANY New York 228 Times Bldg. 228 Kimball \ Dsteopene No nONNG | VAN 2 BOSTON es Chicago 228 Stock Exchange Bldg. Mee Bldg. s a THE WILLIAMS PRINTING COMPANY comicbooks.com