Life, 1908-10-29 · page 17 of 20
Life — October 29, 1908 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising for *The World's Work* magazine**, not political satire. The central feature is a large circular advertisement quoting John D. Rockefeller denouncing men who pursue wealth obsessively—calling such behavior "despicable and pathetic." The irony is unmistakable: Rockefeller, America's wealthiest industrialist and symbol of ruthless capitalism, is being used to promote a magazine that will publish his "own story" about his early business partnerships and opportunities. This is **self-serving contradiction**—the world's most famous money-maker lecturing against money-making, while simultaneously using that moral stance to sell magazines. For modern readers: this represents how wealthy industrialists in the early 1900s used public relations to rehabilitate their image. Rockefeller's quote attempts to reframe his fortune as somehow morally elevated, justifying his life story as instructive rather than cautionary. The surrounding ads (cigarettes, ale, other magazines) are incidental.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The sales of Impe- riales Cigarettes on the Pacific Coast alone have increased 45,000,000 in the past two years, cer- tainly proving a pop- ularity never before approached. The matchless flavor of IMPERIALES CIGARETTES results from pure tobacco given full opportunity through the thin mais paper, crimped—not pasted— and the cooling mouth-piece. You taste the sobacco—not the paper. It your dealer doesn’t happen to have them, be sure to send us a trial order— for one package if you wish. 10c for 10 THE JOHN BOLLMAN CO., Mfr. San Francisco, Cal. © the face @ Name ef 3 and the we st skys out fr answered the © Opera Pa I Londo. Re withont sec A Straight Ale from Start to Finish Ale Pare and Simply—For 122 Years Hotels, Clubs, Restaurants, Saloons, John D. Rockefeller says: “I know of nothing more despicable and pathetic than a man who devotes all the waking hours of the day to : ’ ” making money for money’s sake At last the man about whom everyone is talking tells his own story and something about his early associates—how he and his partners worked together—how many more opportunities there are now for young men than there were twenty years ago—all this and more in the November number of TREWORLDS WORK 25 cents a copy Buy it to-day! The Magazine Library The newest offering: Everybody’s . . $1.50 America’s top-limit magazine The World’s Work 3.00 Interpreting to-day’s events will enjoy Life 19, 29 “0, To save $2 on these maga- zines tear off this corner and put your name and address on |the margin below. Send post- haste with $3.50 to Doubleday, Page & Co., New York City. The Delineator . 1.00 The home and fash‘on authority Regularly $5.50 The three that will suit the taste of every member of every family few of the bright, spicy, interesting articles included in the mber issue: Suburban Life pence The Leading Magazine for the Suburban Home PRACTICAL PROGRESSIVE HELPFUL TIMELY BIG BROAD BEAUTIFUL SATISFYING The Best Printed Periodical in America Don’t Miss a Single Number Other interesting features for succeeding numbers appeal to every member of the home. 25 cents a copy, 0: $3.00 a year. Write for Spectal Offers Special Limited SUBURBAN LIFE Offer : Take advantage of our Special Half-Price Offer. (See coupon attached.) Four months for Fitty cents, By sending in Immediately, your subscription will include our Beau- tiful Holiday Numbers. Do It Now?