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Life, 1908-09-10 · page 19 of 22

Life — September 10, 1908 — page 19: what you’re looking at

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Life — September 10, 1908 — page 19: Life, 1908-09-10

What you’re looking at

This page is dominated by a full-page advertisement for American Telephone & Telegraph Co. defending the Bell System's monopoly structure. The ad argues that just as a city with multiple languages would be chaotic and inefficient, a city with multiple competing telephone systems would similarly hamper business and commerce. The implicit message: unified control under one company (Bell) serves the public interest better than competition. This reflects the early 20th-century "natural monopoly" argument—that telephone service requires integrated infrastructure making competition wasteful. The ad frames Bell's dominance not as corporate greed but as necessary efficiency, claiming the company employs 50,000 people to keep telephone service universal and affordable. The surrounding poems and short humorous pieces are typical Life magazine filler content unrelated to the advertising strategy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A BUNGALOW By all the winds of Summer time! nymph again Who wakes the grass between the stones to move the hearts of men, Who blows a playful kiss or two of dandelion-down, ‘And sends acgipsy butterfly to lure a lad from town. I'm going to build a bungalow, ‘A bing-bang bungalow, ‘A crecper-curtained bungalow, where hemlocks idly ream. I'm going to build a bungalow, A bing-bang bungalow, A cedor-shingled bungalow beside a mo T'll seek the stream, The teams shall be of maple wood, the floors of calthful pine; The spruce, with rough and resined bark, shall wall is house of mine; While round about, of ample breadth, a rustic porch hall run Below a birchen canopy against the checkered sun. I'm going to build a bungalow, A bing-bang bungalow, forestfragrant: bungalow with room for three or I'm going to build a bungalow, A bing-bang bungalow, unted bungalow beside a rippled shore. With every quick-eyed featherling that loves the ndly wood, Wit the gentle furry folk I'l dwell in brother: 1 My castle roof shall bear the proof of erystal-arrowed And face shall be my seneschal and Love my chate I'm going to buill a bungalow, A bing-bang bungalow, An openshearted bungalow devoid of bolts or bars. I'm going to build a bungalow, A bing-bang bungalow, tranquil little bungalow to rest beneath the stars. —New York Times, THE REWARD OF THE SINGER orrisisr little song of cheer everywhere you go, ing it when the skies are clear, when the clouds hang low; way the frowns and sighs, sing away the the tears from weary eyes, waft the cheerful Down the da dl up the hills, sing it all the Make the world forget its ill, sing its cares away resstatisr. Sine if yon sre anxious to; warble all you please, Bur you'll find it hard to do much with melodies When you need a ton of coal or your cupboard’s Or boy, poor little soul, has no shoes to wear; r ditty right along, sing it out and ii you'll get for song will be mighty th —Chicago Record-Herald, THE DOG g is Man's w but a dog won ) may slander his A man ay get drunk, a in may embezzle f a man may borrow money. a man may Stes] money, a man may go into politics, a man may join the church, a man may get_marri knife his best friend, a man may run people down je, a man may gamble himself to a man may waste his substance in riotous liv | 1 man may go to Heaven—but a dog won't. Can about him? There is a strong affinity be- tween Man and the Dog; it must be the affinity of contrast. Yet any man will resent being called a dog. Possibly the dog would resent being called a man if he understood—I do not Know. I only know 'y: and if we should Jos’s most faithful friend," there be many to cavil, saying that it was mighty rough on the dog.—W. J, Lampton in Success. American Telephone & Telegraph Co. The Associated Bell Companies ONE POLICY—-UNIVERSAL SERVICE—ONE SYSTEM LONG DISTANCE TELEPHONE be Telephones VERY day brings a new use—a new requirement. It is the Tele- phone’s Burden not only to keep pace with business development, but to camp constantly a little across the frontier. Can you imagine a city, as cities once existed, made up of several “quarters,” to each of which was confined a population which spoke a separate language? You, as the average citizen, would be forced to learn several languages, or to go about the city with an interpreter—a process that would seriously interfere with your business. If, instead of using different languages, the people of a city used different telephone systems, the result would be exactly the same. You would have to keep each par- ticular brand of telephone. It is nobody's fau/t that this is so. The Bell companies are not responsible for the fact that a nation’s convenience demands the use of one telephone system, any more than they are that one language for a nation is better than a collection of pro- vincial dialects. ‘The associated Bell companies, with their singleness of purpose and unity of service, are responsible, however, for doing their utmost to provide the system that wholly fits Burden this recognized condition—that prevents the endless and expensive confusion of many systems. The Telephone’s Burden is to embrace in one comprehensive system all that a city, or the whole country, needs in the way of telephone service. This has made the telephone universal. It has brought you the greatest possible number of subscribers with whom to talk. It has been flexibility of the Bell manage- ment that has secured the most reasonable rates in the world for an adequate telephone service, and made it universal. This progress would be impossible in the future if the flexibility of management were made inflexible by unwise interference. The widespread work of development and maintenance carried on by 80,000 employes should clear your mind of doubt, if any exists, that the associated Bell companies are working with and for the public, striving by the most progressive methods to provide a telephone service at a reasonable price that will take your voice anywhere that your thought goes, or your friend goes, or your letter will travel. The Bell service is diligently keeping pace with the country’s progress, in full knowledge of existing conditions and the necessities of the future, American Telephone & Telegraph Company Hotel des Champs Elysées, 3 and 5 rue Balzac, Paris. (Comer of rue Lord Byron.) Close to the fmprovements. Steam bath rooms on each floor. ‘Terms from 62.30 (0 83.00 per day, Inctoding fell board. Perfect cooking and appointments. The best house for a sojourn. WAITB FOR BOOKLET. de Triomphe, with glorious view of the City. Hotel practically rebuilt with all modern ‘heat. Dressing rooms with hot water, 3 THE DUKE OF FIFE ‘Then up spake the proud Duke of File, “Thoagh my rank 1 owe to my wife, Lowe ber, more— This fine *RAD-HRIDGE® score, . ee) cite J. M. QUINBY & CO. se Builders Luxurious Automobile Bodies made of aluminum, designed and finished to suit individual Light, durable and ic. Standard for quality. tastes. 4 Simplex Cars comicbooks.com