Life, 1908-09-10 · page 18 of 22
Life — September 10, 1908 — page 18: what you’re looking at
What you’re looking at
This Life magazine page mixes two main elements: **Left column: Satirical pseudo-ancient wisdom.** "Maxims of Namreh Eht Esiw" (reading backwards: "Wise the Henram of Maxims") parodies ancient Egyptian wisdom literature by offering cynical 19th-century American proverbs. Topics include avoiding lending money, not trusting women's judgment, and maintaining social silence—essentially satirizing conventional (especially misogynistic) American wisdom as timeless "ancient" truth. **Center/bottom: Period advertising.** Two full-page ads for Hawes Von Gal hats and Buffalo Lithia Springs Water appear below. These represent typical Life magazine revenue sources—the hat ad emphasizes quality and style choice; the mineral water ad quotes medical authorities endorsing its therapeutic properties, reflecting the era's patent medicine culture. The page's humor derives from juxtaposing mock-serious pseudo-historical moralizing against mundane consumer capitalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MAXIMS OF NAMREH EHT ESIW (Vth Dynasty) The Rooster that crows in the Morning shrinks down on his Perch at the Night. Boast not of thy courage, my Brother, for some one may turn out the Light. My Son, at your ease you may Borrow, and once in a while you may Lend, But when you are asked for the Payment, Pay—if you value a Friend He who is fording the River laughs not at the Roar of the Fall The Wise yield in peace to a Woman, and Fools try their strength with the Squall. Laugh, if you want to be Welcomed. Weep, if you want to be guyed. Enter my dwelling, Fellow, but your Troubles outside. Lend to your Friend of your Shekels; go out and get him a Vote But, if you value Contentment, sign not your Name to a Note The Rain has come down on a Sudden, and draggled the overbold Hen, If you would gain Merit, my Sister, avoid ye the gaze of the Men. The Jackass may dress as a Lion, but look how it runs at a Roar! Because He rides by in an Auto is cause to suspect Him the more. Who puts on the Dress you admire, and seeks your advice in a Plan? Take heed to thy freed love with a Man. Accept of his f hip when offered, but let thy Acceptance be coo The strength of the Wise is in Silence, and Speech is the Death of a Fool. Two things may no Man be forgiven if that at his Door they be laid with a Woman, and leaving a What, then, if She greet you with Laugh! Straightway begin to be Sad? Remember that she is a Woman, and therefore a little bit Mad. Saturday Evening Post. Asurvittr, N. C.: The four-season resort of the South. Tut Maox, the English-like Inn of Asheville DREN are so crammed with everything that they really know nothing In proof of this, read these veri written by p * Stability is taking care of a stable. A mosquito is the child of black and white par- y is the place for monsters.” is something to do with gettin, “ Expostulation is to have the smallpox.” “Cannibal is two brothers who kill each other in the Bible.” “Anatomy is the human body which consists of three parts; the head, the chist and the stummick. The head contains the eyes and brains, if any. The chist contains the lungs and piece of the liver. The stummick is devoted to the bowels, of which there are five, a, ¢, i, 0, u, and sometimes w and y.”—News- book. GREAT BEAR SPRING WATER “Ite purity has made it famous. It's because of the fact that the hat is the most conspicuous part of man’s attire that he should exercise greater judgment in its selection than any other article of apparel. It's safe to buy a Hawes, von Gal Hat because quality of materials, workmanship, style, fit and finish are doubly guaranteed by dealer and maker. ‘The new Hawes, von Gal Hats for Fall and Winter offer a wide lati- tude of choice in style. No matter what your hat requirements, there is a Hawes, von Gal Hat exactly suited to your face, your figure and your fancy. Ask your dealer, Prices, $3, $4 and $5 We are Makers of the Hes, Celebrated $3.00 Hat If not at your local dealer's, write for our new Fall aed Wioter Style Book “'H."* We will fill your order direct from the factory If you will Indicate style wanted nd site, your height, weight and waist measure. Add 25 ceats to cover ¢ FACTORIES: Whole DANBURY, Connecticut CHICAGO BOSTON GES VON 1178 Broadway, New York MEDICAL OPINIONS OF BUFFALO LITHIA SPRINGS WATER A. F. A. King, A. M., M. ytd Prof. of Obstetrics and Diseases of Women and Children in the Medical Department of Columbia University, Washington, D. C., and in the University of Vermont; Ex-President Washington Obstetrical ond eC lagial Societys 2 ‘ellow of the British Gynecological and of the ‘Societies, etc., etc., in the eighth edition of his Manual ot Obetotriea tee as a diuretic in diseases of 2 or BUFFALO LITHIA WATER to's a3 Sse T. Griswold Comstock, A. M., M. D., St. Louis, Mo., says: ‘‘I have made use of it in Gynecological practice, fn women suffering from acute Uremic conditions, with results, to say the least, very favorable.” of Lenco: Jos. Holt, of New Orleans, Ex-President of the State Roard, of Fre 9 ‘8: in affections o: ie “have pretcrved BUFFALO LATHIA WATER Lianeys and urinary e8, particularly in Gouty subjects in Albuminuria, and in irritable condi- ion of Bladder and retire. in females, The results satisfy me of its extraor- dinary value in a large class of cases usually most difficult to treat.’” ‘Voluminous medical testimony on request, For sale by the general drug and mineral water trade, BUYEALO LITHIA SpRines WATER C2 Srrives vasunn By 3 Who Who And The The wail that