Life, 1908-09-03 · page 2 of 36
Life — September 3, 1908 — page 2: what you’re looking at
What you’re looking at
This is a **car advertisement**, not political satire. The image promotes Pierce-Arrow automobiles, manufactured by The George N. Pierce Co. in Buffalo, New York. The illustration depicts a well-dressed group of people around an early 1900s automobile, establishing the car as a luxury product for the affluent. The subtitle notes it was a "Winner of the Glidden and Hower Trophies"—automotive competitions that conveyed reliability and prestige. The text emphasizes mechanical excellence and variety of models (Runabouts, Broughams, Landaulets, Suburbans). This 1909-era advertisement targets wealthy consumers by associating the vehicle with social status, technological achievement, and automotive reliability—standard marketing appeals for high-end automobiles of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the eggs 1 “Twas 3 1GOULD 06 Winner of the Glidden and Hower Trophies The season of 1909 will see the mechanical excellence of the PIERCE cars produced in a greater variety of types. RUNABOUTS OUGHAMS SUBURBANS, The new mcdels 4 and 6 cylinder) BROUGHAM indluds ) TOURING CARS LANDAULETTES LANDAUS (or 2,354, 5.0t 7 pameneets) They can be seen at and prices obtained of the PIERCE ARROW dealers in every large city. THE GEORGE N. PIERCE CO, (Members Association Licensed Automobile Manufacturers) BUFFALO. N. Y¥