Life, 1908-07-16 · page 3 of 26
Life — July 16, 1908 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising** with minimal editorial content. The advertisements promote: 1. **Wico spark plugs** (self-cleaning design) 2. **Firestone Tires** (durability and low cost) 3. **Solareclipse automobile lamps** (dual-field lighting) 4. **Sullivanoil** (motor oil with a free-gallon offer) There are three brief humorous items with illustrations: - "It Looked Unescapable" (barber shop anecdote) - "A Keen Business Man" (hotel entrepreneur joke) - "How He Advertised" (domestic humor about lost dog advertisements) These are simple joke items rather than political satire. The page reflects early automotive-era consumer culture (1910s-1920s era based on styling), with manufacturers competing to convince buyers their products were superior. The humor is gentle, domestic, and non-political.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vee, WICO Plugs are Self-Cleaning THEY are so constructed that they cleanse themselves AUTOMATICALLY! For this reason they are more economical, more effi- cient, and require less care than any other plug. ‘They have exclusive micrometer adjustment by which the spark gap can be set to a known dis- tance—to 1-1000 of an inch. They are equipped with porcelain or mica cores and are guaranteed against porcelain breakage by heat. Price $1.00 cach. Mission oak, brass trimmed case, with orders for five or seven plugs. Wico Inspection Lamp Wico Charsing Device Wico Ring and Roller Timer Volta Magneto Witherbeo Batteries Witherbee Igniter Co. Makers of the famous Whhertee Battery 1876 Broadway New York ‘Firestone’ Tires “The tires of Sterling Quality.’’ are different from other tires—distinctly different—de- cidedly better—their “betterness”’ lies in their durability and low mileage cost. Equip one of your wheels with a Firestone tire—com- pare its quality and durability with the other tires. We are confident the comparison will result in your equipping your car throughout with Firestone Tires. Branches and Agencies Almost Everywhere. Firestone Tire & Rubber Co., Akron, O. “It Lok Ussombke HE barber paused in his fret-work operations. Will you have a close shave, sir?” he asked. “It looks like it,” returned the victim, moodily. “At present the odds against my getting out of this chair alive seem very heavy, indeed."—London A Keen Business Man N AH landed on Ararat “Fi he cried, “‘a mountain and seashore re- ort in on Herewith he started to build a summer hotel.— New York Sun. TWO DISTINCT FIELDS OF LIGHT The last and final move forward toward per- fecting a lamp for automobile use—the Solarclipse scientifically solves the lighting problem. ‘These| lamps illuminate the road with two distinct fields of light; one long and one short distance ray. The Automatic Self-Eclipsing Mechanism “hich operates from the dash through means of a lever makes it possible to cut out the long-distance ray at will Phe long-distance ray pro- vousand feetahead. The stance ray is thrown directly in front of the car. Radgee Brass Manufacturing Co. 610 Lyman Ave. KENOSHA, WIS. How He Advertised Be sure t IFIE: morning newspapers. Next day the wife read as follows in the news- papers: “Lost—A mangy lapdog, with one eye and no tail. ‘Too fat to walk. Answers to the name of Fido. returned stuffed, large reward.” quirer. In the Future NICKER—So the Joneses have moved ? Bocker: touring car.—Evening Sun. SimplyTry My Oil on Your Car --that’s all I ask—do it at m my expense I make an automobile oil so pure; #0 good, so free from the slightest impurity, that it passes out of the cylinders in a vapor after its work is done. It leaves nocarbon, no residue of any kind— I have used my oil—“SULLIVANOIL”—for eight years for the cylinders of my own car. It has been driven 87,000 miles—first for pleasure, now for delivering. The cylinder heads and combustion chamber are as free from carbon as when the car was new. The epee is still powerful and smooth run- ning—it has always been perfectly lubricated, aver- aging one gallon for 293 miles. om I don’t believe any other oil can show a record like this. ogrit. And because I know my oil and what it does so thoroughly, I say to you— Take my oil and use ii I say, then don’t pay. This is my offer: Simply write me and I will send you § gallons of my oil prepaid. Use one gallon and watch results. ‘Then you will know my oil—it’s the only way you can know any oil, Then decide. 1 will abide by your judgment. If you are thoroughly satisfied in every way, send me check for $3.50 for the 5 gallons. If there is the slightest dissatisfac- tion, return the unused portion at my expense and pay me nothing. _If my oil has not proved my claims absolutely true, then what you have used— and if it doesn’t do all One Gallon is FREE ‘Think what this rial means to me claim, | would soon be bankruy ‘As a matter of fact, Lam buliding up a hig business among motorists who CARE. My oil is its own best salesman. NOTE CAREFULLY—I know you are perhaps not accus- tomed to answering advertisements, If I could reach you any other way, I would, But most garages and supply houses are If my oll were not what I more interested in profit per gallon than in the smooth runnin And lotg life of your engine.” So T have to do it this way. 1 know your own interest and the interest of your car will induce You to make an exception and write for my ail Please use your pasiness stationery assure me in any other convenient way that you are responsible when you Please don't put it off write NOW. Otherwise you're likely toforget. Don't. 0. I. L. SULLIVAN, Maker of “SULLIVANOIL,” 48 Wells Street, et, CHICAGO, ILL. comicbooks.com lvertise for Fido in the "Philadelphia In- Yes, out of a runabout into a fine