Life, 1908-07-16 · page 2 of 26
Life — July 16, 1908 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising** rather than satire or political commentary. It features two major car-related ads: 1. **Michelin Tires advertisement** (top, large): Uses comparative illustrations of cars in France, England, Italy, and America to promote tire durability and economy. The ad emphasizes that Michelin tires are the "world's standard" and are used by racing teams and European vehicles. This is straightforward product marketing highlighting reliability and cost-effectiveness. 2. **Mobiloil advertisement** (bottom): Promotes motor oil as "the one oil for your car," emphasizing its universal compatibility with different engine types and its quality. The right-hand column contains brief humorous anecdotes and short stories—typical Life magazine filler content—but contains no political satire or notable caricatures requiring historical context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright, toi, by Lare Pemssemies Comes ‘D have you music at the church?** Tasked the rural squire. “Wall, no,” said he; “can’t say we hev; Jest singin’ by the choi The News. Useless Knowledge DAM and Eve had just tasted of the tree of knowledge “(I's no fun,” they mourned, “we have no parents whose grammar we can correct.” Herein they felt they had missed the chief joy New York It All Depends CLYN ARBUCKLE, first of “County Chair- man” fame and now the wild Western sheriff in “The Round Up,” was once a real lawyer ina really wild section of Texas, where, he says, the customary ation among friends was not “Fine weather, isn’t it?”—but: “Wonder who's goin’ ter git it to-day,” the “it” being an ounce or more of lead, Nevertheless, says Maclyn (and don’t spell it with a “k” unless you want to offer him his pet insult), the average “Bad Man” of the old West was far more careful than he is romantically painted. “When I first struck that country,” the actor re- cently declared, “I had a natural curiosity about the town’s Bad Men, and, one evening, I got to asking questions of the worst of the lot. He was a hefty fellow with a soft hat, ten nicks in his gun-handle and a reputation as long as his hair. “What would you do, Mr, Simmons,’ I inquired, = ~ ca 4if somebody called you a liar?’ by Michelins for reliability, wear and satisfaction “Simmons scowled fiercely d 11 f “*By word of mouth ?’ he demanded. MH “* Ves,’ said I, ‘by word of mouth,’ the use per mile per dollar 0} cost. “The desperado took out his Colt and regarded . pesce it le gly. Then he looked up at me with the most When buying tires—don’t guess. Go by the Records—the Pro}. terrifying expression I have ever seen on a human More than half of all the cars in Europe are fitted with Micnetin Tires, because countenance. their thrifty owners, who have had the longest experience in motoring, have proven by How big a man?" he asked." —Saturday r i nin Pos actual use that MIcHELINS are the cheapest in the end. ning Post. Manufacturers equip their cars with Micretts in the world's big races because pate * . NEW story told of F. Marion Crawford in a they must have tires they are sure They know Micuettns will successfully withstand > London paper is that he was seated at a dinner the most severe usage in these contests because they always have—far better than any nest to & loquacious lady who talked with bite of others. ‘That’s why Micuettys have not only won all the great races here and abroad the immortality of the works:of certain authors ‘no this year, but have done so for years past, ever since motor racing began. fonger among. tha Hivieg i ike way te he The statement that others are “tas good as MictEttns” is a frank admission that novelist: “Have you ever written anything that will TWC Micueiins are the world’s standard of tire quality. M1cHettns insure the same endur- live after you have gone?” “Madam,” Mr. Craw- FIE ance and economy on light touring cars and runabouts that they give on the biggest, | ford replied, “what I am trying to do is to write ! ‘ something that will enable me to live while I am The | raviest i o 5 ose erica yners almost to a man have conclus ‘aap heaviest imported cars whose American owners almost to a fae Aeon as « fecting 3 demonstrated that they cannot afford to use others. Don’t guess, but go by the records—the prooj—and you'll buy MicHELIns. HEY were on their honeymoon and were climb- ( ing the Schnupfelgapfenspitzen peak, and she . TON, 895 Boylston St. stood above hint some twenty feet. “What ho!” he NEW YORK, 1763 Broadway MICHELIN TIRE CO. 8°S i tood above him some twenty feet. at we BUFFALO, 908 Maia St. gasped. “What do you sce?” “Far, far below,” rie SAGO ea Meee hee MILLTOWN, N.J. SAN FRANCISCO, 308 Van Ness Ave. DETROIT, 247 Jefferson Ave. she cried, ‘I see a long white streak, stretching like DENVER, 15 East Colfax Ave. a paper ribbon back almost to our hotel!” “Ha, of Tights ha!” he ejaculated I'll bet it’s that blessed hotel The A bill overtaking us!” And they proceeded onward which of and upward.—New Haven Register. makes it the longed The One Oil For Your Car “Tyo you know,” said Chol ye, . “T never had No matter what style of car you own—steam or gasoline, touring : . car or runabout, air-cooled or water-cooled —there'sa special grade of played a game of golf in my life, and when I Mobiloit for tt, 'A wonderful trouble-proof oll that lubricates most e¢ id Scotc he ing fo at miniwum feed.” Won't cause foullug of spark plugs and valves. ‘asked the old Scotchman what was the first thing for me to do he looked at me just like this and said, VACUUM ‘Hoot, mon!" “Then what did you do?” “T hooted, of course.” —Chicago Tribune. Is tho right oll for your car under all conditions. As a safe and scientific lubricator for every style and ty po of automobile engine It has no equal. At the End of the Voyage Send for Mobiloll booklet which lists every make of automobile and tells TARDak ‘ what grade of Mobllolt tovuse for eache “Its free ONAH disembarked ; " Mobiloil In barrels, and In cans with patent pouring spout, is sold by all “The only trip I didn’t have to tip the steward, dealers. Manufactured by he exclaiined. VACUUM OIL COMPANY, Rochester, N. Y. ‘Therewith he regarded the whale half approv- ingly. —Sun. comicbooks.com