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Life, 1908-07-09 · page 19 of 20

Life — July 9, 1908 — page 19: what you’re looking at

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Life — July 9, 1908 — page 19: Life, 1908-07-09

What you’re looking at

This page contains satirical marriage contest entries and corporate messaging, not political cartoons. **"Marriage Contest":** Life satirizes romantic motivations by presenting contestants (both male and female) with transparently materialistic reasons for marriage. Women seek millionaires or wealthy widows; men pursue women with money or "Eldorado mines." The humor lies in the stark contrast between flowery romantic language ("poetic soul," "hearts rejoice") and naked financial calculation. This mocks both the pretense of Victorian courtship and the reality that marriage often involved economic transactions. **"Thou Shalt Not Steal":** This section critiques railroad management hypocrisy. While the Third Avenue Railroad posted moral commandments to prevent passenger fare evasion and employee theft, Life sarcastically suggests the real stealing occurs at management level—through inflated franchise charges, overpriced track sales, and watered securities sold to vulnerable widows and orphans. The satire exposes how corporations invoke morality for workers while engaging in "high finance" (legalized fraud). The Bell Telephone advertisement emphasizes system reliability and user responsibility—corporate messaging rather than satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

° LIFE’S Marriage Contest Men No. 2 Both men and rhymes seem commonplace to me; ‘To mediocre things I don't incline. But Number Two, the frolic flirt, would be My choice—if I could make and keep him mine. No. 3 Toa million, ne'er averse, that’s me; Toa million, heir I'd gladly be; Toa million, e'er may I be led; To the millionaire may T be wert. No. 4 Poetic soul, "tis thee I'll wed. Why? Frankly, not by fancy led. To none couk! I the least incline. I closedl my eyes, gasped, drew! ‘Thou'rt mine. No. 3 ith all his faults, looks pretty good to me, For pethaps he is the owner of an Eldorado mine. And T hasten to assure you I his wedded wife will be, ‘Though the path of matrimony isa rather steep incline. The millionaire Women No. 3 +A widow" you shall cease to be If toward me you'd incline Your income looks so goosl to me T'd gladly make you mine, No. 3 How happy we might be If thoa wouldst to my suit incline. Economy for met If thou wilt be forever mine. No. 3 Sweet widow, thou dost know The tangled fate of those that wed, ‘Their mingled joy and woe. Be mine and by thy prudent virtues I'l be led No.1 Dear Lady of the English Church, T know ‘The beauty of the Bridge we'd cross to wed. Our Church and game would free us from life's woe, For loving “hearts rejoice in being led."" No. 4 ‘The wife you've found for met ‘our I shall be led Teare not where my breakfast be, If fed in bed, when wed. “Thou Shalt Not Steal” 'HE receiver of the Third Avenue Railroad Com- pany, to inculcate honesty in patrons and em- ployees, has had signs put up in the cars reading: THOU SHALT NOT STEAL Every passenger who does not pay his fare steals. Fvery conductor who does not turn in fares col- lected steals. THOU SHALT NOT STEAL The warning should save many a compromise of conscience on the part of conductor and passenger. But the crusade, to become wholly eflective, should be carried into all departments of the traction sy: tem, The following mottoes are suggested for fram- ing and hanging’on the walls of the general office: Thou shalt not charge twice for electrifying the Second Avenue Road. Thou shalt not abstract $895,000 for a void paper franchise. Thou shalt not charge $3,000,000 for a section of track on Thirty-fourth Street which cost less than $300,000. Thou shalt not sell watered securities to widows and orphans, The injunction “Thou shalt not steal,” of course, should be omitted. For these practices are not steal- ing, ‘They are high finance—New York World, Do you know what makes the telephone worth while to you—just about the most indispensable thin; modern life ? It isn't the circuit of wire that connects your in- strument with the exchange. It's the Taventy Million Voices at the other end of the ewire on every Bell Telephone! We have to keep them there, on hair trigger, ready for you to call them up, day or night— downtown, up in Maine, or out in Denver. And_to make the telephone system useful to those Twenty Million other people, we have to keep you alert and ready at this end of the wire. ‘Then we have to keep the line in order— 8,000,000 miles of wire—and the central girls properly drilled and accommodating to the last degree, and the apparatus up to the highest pitch of efficiency. Quite a job, all told. Every telephone user is an important link in the system—just as important as the operator. With a little well meant suggestion on our part, we believe we can improve the service—perhaps save a second on each call. There are about six billion connections a year over these lines. Saving a second each would mean a tremendous time saving to you and a tremendous saving of operating expenses, which can be applied to the betterment of the service. American Telephone And Its Associated Bell Companies TELEPHONE UNITING OVER 4,000,000 TELEPHONES Voices PERFECT understanding by the public of the man- agement and full scope of the Bell Telephone System can have but one effect, and that a most desirable one —a marked betterment of the service. ‘The object of this and several succeeding maga- zine advertisements is not to get more subscribers. Itis to make each one of you a better link in the chain, First, give “Central” the number clearly and be sure she hears it. Give her full and clear informa- tion in cases of doubt. She is there to do her utmost to accommodate you. Next, don’t grow fretful because you think she represents a monopoly. ‘The postmaster does, too, for the same reason. ‘The usefulness of the telephone is its univer- sality, as one system. Where there are two sys- tems you must have two telephones—and confusion. Remember, the value of the service lies in the number of people you can reach «without confu- sion—the promptness with which you get your Tesponse. So respond quickly when others call you, bear- ing in mind the extensive scope of the serv "The constant endeavor of the associated Bell companies, harmonized by one policy and acting as one system, is to give you the best and most economical management human ingenuity can devise. ‘The end is efficient service and your atti- tude and that of every other subscriber may hasten or hinder its accomplishment. Agitation against legitimate telephone business —the kind that has become almost as national in its scope as the mail service—must disappear with a realization of the necessity of universal service. & Telegraph Company LOCAL One Policy—One System Universal Service FOR _g MEN OF BRAINS \GARS “MADE AT KEY WEST#— SS PONY CARRIAGES The children enjoy these pe‘ectly tlt. strong, roomy, safe tle y—exact miniatures of vehicle made Se peenaye 4.A,LamensterACa/S4 Mala St, Merrimac, Mase CLUB LINEN PLAYING CARDS “An Ideal Bridge Card.” Design of back, hem- stitched linen, pat. Sept. 24,°07. Colors—Red, Blue, Brown,Green. 25 cents per pack ; gold edge 35 cents. Dealers everywhere or sent postpaid on réceipt of price. Mtastrated catalog of Bridge accessories free Addren Dept. L. RADCLIFFE & CO. New York, 144 Pearl Street, and London, E. C. comicbooks.com