Life, 1908-07-02 · page 40 of 40
Life — July 2, 1908 — page 40: what you’re looking at
What you’re looking at
This page contains **no political cartoon or satire**—it is straightforward advertising for J.B. Williams Company toiletries. The ads promote two products: 1. **Williams' Shaving Stick**: A solid soap in a nickeled hinged box, marketed as superior because it won't "smart or dry on the face." The copy claims men inevitably return to it after trying competitors. 2. **Williams' Jersey Cream Toilet Soap**: Positioned as travel-friendly. The promotion offers a free box with four cakes when purchased with shaving stick—marketed as essential for "vacation," camping, or sailing. The appeals are practical (mild, pure lather) and lifestyle-focused (adventure, travel). The $0.50 price point and mail-order option suggest middle-class consumers. This represents early 20th-century consumer marketing targeting men's grooming habits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘iMiams Stexne |. “The only kind that won't smcrt or dry on the face ~ Long observation proves that men who out of curiosity try other kinds, but who know from experience what perfect Shaving Soap is, sooner or later come back to Williams’. Its creamy, sooth- ing lather is the only kind that fully satishes them. Williams’ Shaun? Stick in the Nickeled Box, Hinged Cover. It can also be J metal box as formerly. Williams’ Shaving sent on re our druggist does not supply you, A sample stick (enoug! to ” 50 shaves | OU will need this box on your vacation. Your druggist will give you one FREE with 4 cakes of Williams Jersey Cream | Toilet Soap When you travel, tramp, camp or sail, don’t risk using an? soap you happer upon, ‘Take Wil- liams’ Jersey Cream Soap with you. It is like Williams’ Shaving Soaps, ‘This fact is its introduction and its guarantee. 11 is pure, it lathers freely and it is mild and soothing to the 1 skin, ns cf guickt popularizing Jersey Cream Soap, an¢ inducement to thoroughly shall (for a d time) pack with each 4 cakes of | m Soap, without extra handsome , yed-cover soap box. 7 Leauty and invaluable in traveling, camping, yachting or at home. One man writes us, “I have often paid soc. or $1.co for a box not half so good.” Ask your druggist. If he fails to supply you, send Goc. in stamps and we will send the 4 cakes of soap and soap box by return mail. Address THE J. B. WILLIAMS COMPANY, Department A, Glastonbury, Conn. comicbooks.com