Life, 1908-06-04 · page 3 of 44
Life — June 4, 1908 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political cartooning. It contains four automobile and related-goods advertisements from the early 1900s: 1. **Rambler** (top left): Positions the car as ideal for leisure drives and outdoor recreation, emphasizing reliable "steady service." 2. **Cadillac Model G** (top right): Addresses "the vital question" of affordable luxury automobiles, claiming superior quality at $2,000—positioning itself competitively against other manufacturers. 3. **Smith, Gray & Co.** (bottom left): Advertises motoring clothes and yachting attire for affluent buyers. 4. **Rauch & Lang Electrics** (bottom right): Markets electric automobiles as clean, quiet, and safe—particularly appealing to women drivers, requiring "no chauffeur." The ads collectively reflect early automotive culture: luxury positioning, emerging female consumers, and competition among manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Resor knows ~~ his favorite nook by lake or stream is just at the end of 2 Feet He knows too that his ride will not be mand by petty delays of serious breakdowns Rambler is built for hard steady service and the pees ialdaily’cea;are sample yprosf ok: accomplishment. Mode! 34-A has fully proved a leader of touring road- sters and through such marked mechanical features as offset crank shalt, straight line drive, roller bearing transmission, etc. has added to the Rambler reputation of The Car of Steady Service oan eyaches oF repeescatatives i in al, seeding cities can give you a incing demonstration of its superior qui cnr h wey ov erta le; couiet Tee other modch both fre- pasenger tounng cary, at $1,400 and $2,250. Thomas B. Jeffery & Company Main Office and Factory, Kenosha, Wis. |} Brasches and Distributing Agencies: Chicago, Milwaukee, Boston, Philadelphia, San Francisco. Ine Vital Question Answered by After all, the vital question in automobile buying ( is this: ‘* What is the fairest price at which I can get a car possessing every essential of motor satisfaction?’’—That is, a car of ample power for speed or hill, a car of comfort, luxury and beauty; one that can always be depended upon for any journey, any trial, any road, any load, The car is Model G Cadillac; and the price is $2,000. This model—a decidedly advanced product of the largest motor car establishment in the world—has burst the bubble of fancy prices by offering every desirable advantage and im- provement of the expensive automobiles at a fraction of their cost. Two years’ exacting service has thoroughly proven the worth of the Model G Cadillac, and its startling perform- ances have placed it on a level with the best this country or Europe produces. It is mechanically right—no question about that. Capable of so miles an hour—wonderfully low in up-keep cost. Your nearest dealer will give you an interesting dem- onstration. Send for Cata- logue G 45. Prices include pair dash oil lamps, tail lamp and horn. CADILLAC MOTOR CAR CO., Detroit, Mich. Member A. L. A. Me Motoring Clothes and Liveries Yachting Togs for Officers and Crew Write for Catalogue SMITH, GRAY & CO. NEW YORK Broadway, at Warren St. Broadway, at 31st St. BROOKLYN Fulton St., at Flatbush Ave. Broadway, st Bedford Ave. require no chauffeur—can be run by ‘a woman or child with perfect safety. CLEAN ODORLESS NOISELESS These incomparable Elec- trics are built on mechanically correct lines, beautifully proportioned and sumptuously upholstered. 498 MODEL STANHOPE The Rauch & Lang Safety Locking device and Electric Brake Control are the most wonderful safety appliances ever invented. Found only on cars of our make. J Write for catalog describing and illustrating our eleven different models. THE RAUCH & LANG CARRIAGE COMPANY Fifty-6ve years’ experience building carriages of quality 621 Superior Avenue, Cleveland, Ohio AGED {MIEAGO, MA. .¥. Rita A Oo. Nb Mens Ave DETROr ‘Wa 7.¥, Neomune & Oar 134) Wont Paty aie Fy kana oo D Grand Ave cat ESTER, ¥. 1 Aber MeRAl, fects aioe & Court SRE, EVD, Tooguten Pett Reliable dealers wanted to represent us in cities where we have me agents, comicbooks.com