Life, 1908-05-21 · page 6 of 28
Life — May 21, 1908 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. It contains four distinct ads: 1. **Brooks Brothers** - clothing retailer advertising custom and ready-made garments for sports 2. **Cadillac** - automobile ad emphasizing economy and reliability, featuring a Model T comparison 3. **J. & F. Martell** - cognac and brandy advertisement 4. **Coca-Cola** - beverage ad with the slogan "Hot? Tired? Thirsty?" The Cadillac ad is notable for its era-appropriate marketing strategy: contrasting the single-cylinder Cadillac favorably against unspecified competitors (likely Ford's Model T), emphasizing engineering superiority over price competition. This reflects early automotive market positioning before mass production dominated pricing strategy. No political satire or social commentary appears on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"stmausnco Erik Beton COeSLoTHINGs Goutlemene Warnishing dg, Custom and Ready-made Gar- ments for Golf, Tennis, Polo, Fishing and Yachting, Send for [Mustrated Catalogue BROADWAY Con. TWENTY SECOND ST., NEW YORK How We Prove pepe! How many cars are there that come out openly and publish swom figures by disinter- ested owners, showing ust what it costs to run their cars? Not isolated cases of “luck” economy, but averages re rough and sandy roa resenting all sorts of service—hills, , through snow and mud. This is exactly what we have done to prove, by owners’ own testimony, that the single-cylinder Cadillac is The Most Car in the World To-day Fifty cents a week for repairs; 18 miles per gallon of gasoline—these are the averages that bring all the almost every family, Read this leasures of motoring within reach of teresting story of economy in “The Trath About the Automobile and What It Costs to Maintain One” sent free on request for Booklet No. 45. The single-cylinder Cadillac is a powerful, finely-balanced, me- cally Pertect car. “s6,co0in use--many f-them have covered 60,000 miles and are stil going. Easily the most dependable, serviceable automobile ever put heels. Described in Catalog T 45. Prices include pair dash oit lamps, tail lamp and hora. CADILLAC MOTOR CAR Co. Detroit, Mich. Member A.L. A. M. om (Pounded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS 6CO. New York comicbooks.com