Life, 1908-05-21 · page 21 of 28
Life — May 21, 1908 — page 21: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward **insurance advertisement** from Life magazine's early era (Life began in 1883 as a humor/satire publication but carried advertisements). The Prudential Insurance Company is promoting its "New Low Cost Policy" for ordinary life insurance. The headline claims $73 million in policies were issued in 37 weeks, positioning this as revolutionary success. The page features testimonials from field managers praising the policy's competitiveness, guaranteed contracts, and affordability. A price table shows annual costs ranging from $14.96 (age 20) to $48.98 (age 55) per $1,000 of coverage. The company's logo emphasizes "More Life Insurance for Less Money"—their marketing angle. **For modern readers:** This demonstrates early 20th-century life insurance marketing, before modern regulation. The breathless claims and testimonial format were standard advertising of the era. The Prudential (still operating today) used this aggressive sales campaign to establish market dominance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
73 Million Dollars in 37 Weeks! Ordinary Life Insurance Issued. e are tap The New Low Cost Policy OF THE PRUDENTIAL is the Greatest Triumph in Life Insurance! «1| This is the Policy the People Want! After eight months of unparalleled success, read what our Enthusiastic Field managers say. I Journal I These are selected from hundreds of letters. “The Policy sells—and it satisfies.”” —James Perry, New York City “‘It meets all competition. The demand ii is constantly growing in favor of absolute guarantees rather 5 than estimates and uncertaiaties.” S. Cranston, Boston, Mass. “We have the best proposition on the market.” —F. H. McCleoskey, Oklahoma C “All the people need is a clear presentation of fai icy. Our c ‘ t Anaual Cost =R. S. Boyns, San Francisco, Cal. Whole Life Policy “For definite figures, fixed and unchangeable, no company has met the demand more completely 0» 0; O77. Denver, Col. Per $1,000 than has The Prodential with its magnificent New Policy.”” = Bulli yuisville, K | “i at the pb Ba been lige ak, Et patier Bate Mou, | Age 20, $14.96 ‘The Prudential Agent is to-day invis is em yy representatives of all companies.” RJ. Mix, New York City “Pradeatal’s great size, tremendous bosiness, absolute safety and New Policy make competition 2 7 Age 25, 16.77 thing of the past.” —H. B. Nelles, Los Angeles, Cal. Age 30, 19.08 “‘Pablic clearly crderstands the liberal guaranteed contract. Most insurance for the least money."’ . R. Gould, Omaha, Neb. ‘a : “I delight in selling it because I know the insured wi ret be disappointed in the result.”” ar Fell, Seattle, Wash. Age 35, 22.10 i sition in life insurance.’ poi f ter ra small prenian.” —John C. Wright, Rochester, N. Y. Age 40, 26.09 Pradeatial.”” —C. D. Kipp, Springfield, lit Age 45, 31.47 “New Policy is the success of the age. van a have no competition: THE GUARANTEES TALK.” —Rowland & Wilson, St. Louis, Mo. ge 4o, 31.47 | ‘We have never written as moch business in the same period. Competition fades before us." —L. B. Hall, Grand Rapids, Mich. Age 50, 38.83 | “Growing demand for lowest price Life Insurance. Pradential representatives have a distinctive v advantage over competitors.”” —Henry Wertimer, Buffalo, N.Y. Age 55, 48.98 “Agents of other companies are up against-the Rock. Our 15 Payment Life for less than others, 20 Payment Life tells the story.”” —H.H. Roth, Philadelphia, Pa. “The best ‘Seller’ on the market."” —H yrum Baird, Salt Lake City, Utah “Everybody I talk with who knows insurance says The Prudential has best policies at most reason- able rates.’ —N. O. Bacon, Charleston, W. Va. THIS IS THE VERY BEST POLICY FOR the Man Without Life Insurance and for the Man Who Needs More. SEND FOR SPECIMEN POLICY TO-DAY State age, nearest birthday, and occupation. Write Dept. 0. (MAS THe Insurance Company of America Incorporated as 4 Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office, Newark, N. J. comicbooks.com