Life, 1908-05-07 · page 35 of 48
Life — May 7, 1908 — page 35: what you’re looking at
What you’re looking at
This is primarily a **advertisements page**, not a satirical cartoon. It contains four early automobile and luxury goods ads from around 1908-1910. The top two ads promote **The Gorham Company's** wedding stationery and silver services—standard luxury goods advertising emphasizing quality and reliability. The bottom half features two competing **electric automobile** advertisements: 1. **Rambler** (Thomas B. Jeffery & Company) advertises a gasoline-powered car emphasizing engineering power and "steady service." 2. **Rauch & Lang Electrics** markets electric vehicles specifically to women and children, emphasizing ease of operation ("no cranking," "no knowledge of machinery necessary"), cleanliness, and quiet operation—positioning electrics as safer, simpler alternatives to temperamental gasoline cars. This reflects the historical reality that **electric vehicles appealed to affluent women** in the early 1900s before gasoline engines dominated. The ads reveal gendered marketing and competing automotive technologies before the internal combustion engine became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| for here ~ WEDDING WEDDING STATIONERY SILVER have re piresence.on ieGotncaney Sus the premises of a et Wedding isto completely equipped tion ‘bl . te Silver ing and printing of character of ihe de- Wedding Stationery signs and the range insures the prompt and of utilities they re- satisfactory execution present © © © @ ihe ofall orders entrusted Table Silver Family Chests fo the Company Decetbive Pieces bibtSter THE GORHAM CO. THE GORHAM CO. ai 5TH AVE.& 36 7H ST. STHAVE & 36TH ST. ode s lady d any Peter, RAUCH & LANG ELECTRICS are unquestionably the easiest riding and most substantial Electrics made and our fifty- five years’ experience build- ing carriages has enabled us to produce the smartest and most exquisitely finished cars er was The Most Powerful Car of its Weight and Class ention Why? orning, }, _ Because the motor through its large, quick-acting valves, offset crank shaft, faced ig crank case and large, accurately adjustable bearings give the highest 198 MODEL STANHOPE nthe. market. e fac degree of efficiency. The straight line drive, direct from transmission gear to ” tear axle, without intervening joints, delivers the highest attainable proportion of motor power to the road wheels These are practical features fut inare Economy, Service and Reliability Ou catalog sho ‘ i Sol ct ontenr dl Rashias bow ts air wo uh Soo tees eae” Thomas B. Jeffery & Company roperty, Main Office and Factory, Kenosha, Wis. Branches and Distributing Agencies in all leading Cities, RAUCH & LANG ELECTRICS can be nun as easily by a woman or child as by a man. No cranking or knowledge of ma- chinery necessary. Require no chauffeur. CLEAN—NOISELESS—ODORLESS Our SAFETY LOCKING DEVICE prevents tampering and theft and is a perfect safeguard against thoughtlessness on part of operator Our ELECTRIC BRAKE CONTROL is simple, powerful and easy to operate—it does away with confusing foot brakes, These wonderful improvements found only on RAUCH & LANG CARS. a ‘Write for beautiful catalog describing and illustrating our - = . eleven diferent models or visit one of the following salesrooms tole . THE RAUCH & LANG CARRIAGE COMPANY 4 : fa a > 621 Superior Avenue, Cleveland, Ohio SALESROOMS: (1CAGO, ILC. P. Kimber & Ca CINCINN. TROUT, MICH, We PV. Newmana & Co, 1942 Woot: TE, d to me The Car of Steady Service “” comicbooks.com