Life, 1908-04-16 · page 4 of 24
Life — April 16, 1908 — page 4: what you’re looking at
What you’re looking at
This Life magazine page is predominantly **advertising**, not satire or political commentary. The ads feature: 1. **Maxwell automobile** — emphasizing honest manufacturing and reliability 2. **Usher's whisky** — showing well-dressed men endorsing the product 3. **Brooks Brothers clothing** — promoting spring fashions 4. **Pennsylvania Railroad** — announcing new rail service to Cape May via Delaware River Bridge, with schedule details The only potentially noteworthy element is the whisky ad's tagline "They're all on the Favourite," using figures in formal attire as implied endorsement — a common advertising strategy of the era. Otherwise, this is a straightforward commercial page typical of early 20th-century Life magazine, which supported itself through advertising revenue alongside its satirical editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As It Was In The Beginnin (I promise) ever_sha ¢ an honest Car—honestly de- sly built— truthfully sold and in good faith backed. up fter it is in the hands of the buyer. , but principles never do. ples of construction—chief among which are ‘Thermo- nit Power Plant with three point suspension; and metal ll have been time-tried and road proven ani aker who has adopted one or more of axwell features, bu » Maxwell Cars do you find a combina f all of them. s fecl sorry for the maker or sales manager who finds it neces- adict year after vear all he has said previously, or who must talking points” to cover up past mistakes, I feel more sorry for he peopte who are beguiled into buying his cars. Maxwell advertisements of four years ago expounded the same theories i of next year will be consistent na on of Maxwell stability —it’s one reason why Maxwell owners are such a contented lot. Our catalog is free. . a. President CG MAXWELL-BRISCOE MOTOR CO. CShoury € Members A. M.C. M.A. P. O. Box 6, Tarrytown, N. Y. Factories: Tarrytown, N. Y. New Castle, Ind. Pawtucket, R. 1. PENNSYLVANIA RAILROAD Bulletin tiadyaeotde ALL-RAIL TO CAPE MAY BY DELAWARE RIVER BRIDGE Easter will be celebrated at Cape May this year as never before VAITO NOV; ‘The opening of the new Cape May Hotel is the reason. TI - some million-dollar structure, built of steel, brick and stone, is six stories high and absolutely fireproof. It has every convenience and lack and cold salt f fresh water in each of its 150 bath- Casto’ Parnishing SCG ee ome ccena ene In fr hotel stretches the seven-mile boardwalk and the fine ocean bouleva nd back of it is the magnificent h and the Spring Styles in Clothing, Th climate of Cape May at this season is exceptionally enjoyable, mild but bracing and high g to out-of door exercise. Things besides Clothes. iaaion at Nuss Phlstephia ain tele: to Cafe Slay oe he Delaware Kiver Bridge, arriving Cape May 6-02 pat. Returning, train leaving Cape May 8:05 ast. weekdays, connects with train Send for Illustrated Catalogue wi Stays ral kg Bien Sit SHE ORIEN HEN nt w York. Returning, train leaving h 8:00 P.at. train from Philadelphia, BROADWAY Corn. TWENTY SECOND ST., NEW YORK comicbooks.com