Life, 1908-04-16 · page 3 of 24
Life — April 16, 1908 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content consists of three commercial advertisements: 1. **Kelly-Springfield Tires** (center): Features a horse-drawn carriage with silhouetted passengers, promoting a tire brand made in Akron, Ohio. The ad claims twelve years of reliable performance. 2. **Calox Tooth Powder** (bottom left): Advertises an "oxygen" toothpaste claiming to neutralize mouth acids and fight decay. 3. **Allen's Foot-Ease** (bottom right): Promotes a powder for foot ailments like corns and bunions. The left column contains a brief article about **Bridge** (the card game), offering etiquette tips for players—typical of Life magazine's satirical social commentary, but this particular section is instructional rather than satirical. No political cartoons appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEEL ATION Bridge HIS is a popular pastime and much of the atten- tion of our best minds in high society is concen- trated upon guessing whether or not a given card is he hand of a person on his right or on his left. | der to be an accomplished bridge player one must possess the following attributes: . Adress suit. (This does not apply to ladies.) A roll of clean bills with a rubber band encir- A cigarette. A stoical, bland and unimpassioned nature. 5. A picce of paper and a pencil. 6. A partner, usually of the opposite sex. You may, with delicacy, criticize nearly every play your partner makes. She doubtless deserves it; but, as a rule, this criticism should not extend -be- joad her prowess as a player. Try to remember that agentleman is one who never unintentionally insults anybody. Bridge should never be played seriously. One should carry on an animated conversation during the course of play. It is customary, too, to hold the cards in one hand, and a hot buttered muffin in the Get up from the table rather frequently and phone, receive visitors, give orders to the ser- and pour tea. The questions, “Who led?” at are trumps?” “Is that my trick?” etc., etc., ways permissible and lend some spirit to what ight prove a dull game. In playing bridge with two ladies, a man should be careful to play “highest man and highest woman.” Inthis way he will be playing against a man, and his chance of being recompensed for his winnings will teless remote. Never play with three ladies. When you are dummy and your partner has fin- ished playing the hand, you should invariably glare at her (or him) and make one of the following re- marks. 1. You played it the only way to lose the odd! 2. Why, in Heaven’s name, didn’t you get out the trumps? must lose a pot of money at this game, 2 . It's lucky I'm not playing ten-cent points, 5. Why not take your finesse the other way ? 6. The eight of clubs was good, you know! 7. Yes, if you had played your ace of diamonds we would have saved it. 8. I's a pity you didn’t open the hearts. —Metro- politan Magazine. Open to Question ‘Te principal of one of the largest and best- known girls’ boarding-schools in the country 3s a splendid woman, but one whose discipline was not always appreciated by those directly under its sway—as often happens. Being called out of the city Yaexpectedly one time just before time for the weekly yer service, her absence left those next ly unprepared to take her place. But the principal thought of a brilliant way out a culty, and, rising, she gravely announced: Since Miss has unexpectedly been called away, I think under the circumstances it will be Rost advisable to hold a praise service of song.”— Lippincot's Magazine. After a vehicle tire has persistently made good for over twelve years, it isn’t necessary to do more than remind you of the name— Kelly-Springfield Made at Akron, Ohio. Sold by carriage manufacturers everywhere. “Rubber Tired” is a book about them. Sent free on request. CONSOLIDATED RUBBER TIRE CO. New York Office, 20 Vesey St. ees In contact with the mouth fluids ; Z -s* | TALLENS FOOT-EASE | CA LO K } 6 Shake Into Your Shoes Allen's Foot= Ease, a powder for the 4 feet. It cures painful, swollen, smarting, tantly takes the ting The OXYGEN Tooth Powder bunlous. Ttethe greats y of the aze. sets free active oxygen, which Sen sices feibany: Tin ones sak tee attacks decay and neutralizes Hed aching fees WE Kare aree wa destructive mouth acids. ACD by all Dranelsts and Shoe Grou tee, ae “The Oxygen does it” , mall fordee, instampss eee’ Sample and bookies vent om receipt of § cents. TRIAL PACKAGE " iggoesenaiaked FREE cient nace MeKESSON 4 ROBBINS, - 01.07 Felton Street, SEW YORK ALLEN 8. OLMSTED, Le Koy, N.Y. comicbooks.com