Life, 1908-04-02 · page 40 of 44
Life — April 2, 1908 — page 40: what you’re looking at
What you’re looking at
This page contains a **Budweiser beer advertisement** masquerading as historical content, alongside satirical poetry mocking wealthy industrialists' claims of socialism. **The Budweiser Ad:** Uses George Washington as endorsement, claiming he was a beer-drinker who maintained a brewhouse at Mount Vernon. The ad invokes patriotic authority and physical vigor to sell beer as a wholesome, characterbuilding beverage. **The Satire ("In a Sense"):** Directly attacks J.D. Rockefeller (the Standard Oil magnate), who recently claimed industrialists were "Socialists in a sense." The poem ridicules this by cataloging hypocrisy: the wealthy claim fraternity while "plundering," invoke Scripture while exploiting workers, call themselves "ethical" while engaging in piracy. The repeated refrain "In a sense" savagely undercuts their moral pretenses—suggesting their socialism is purely rhetorical cover for ruthless capitalism. The juxtaposition is pointed: an advertisement selling American heritage sits opposite poetry exposing how the powerful corrupt American ideals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
George Washington 'NTO every generation of Americans George Wash- ington is justly held to be the purest figure in history —a superb example of the perfect citi- zen — a just and righteous ruler and “a light for after time.” This commanding personality had a magnificent physique. He stood over six feet in his stockings, was remarkable for horsemanship, agility and strength — the finest gentleman and athlete of his day. His constitution was of iron and he knew how to keep it so. His biographers declare that in eating and in drinking as in all things he ‘was normal; enjoying the juice of the malt all the days of his life. He drank it around campfires,.as well as in his own home and upon social and state occasions. Furthermore, upon his Mount ‘Vernon plantation he had a brew house, as was the regular custom of wealthy Virginians. “In Virginia the richer colonists brewed beer from malt imported from England." —Nat'l Mag. Hist., vol. 16, paxe 150, Ford's Biography [1900], page 193. Quo- tation from Samuel Stearns ibid. History of Virginia by Roger Beverley. Colonial Liquor Laws [Thomas], p.60. Budweiser ie shines like liquid gold — it sparkles like amber dew— it quickens with life—a night lusty beer — brewed conscien- tiously for over fifty years from barley and hops only. It prolongs youth and preserves physical charm —giving strength to mus- cle, mind and bone—a right royal beverage for the home. THE KING OF ALL BOTTLED BEERS Budweiser is Sold in all First-Class Clubs, Hotels and Cafes Bottled Only at the ANHEUSER-BUSCH BREWERY St. Louls, Mo. LET YOUR SUBSCRIPTION BEGIN WITH THE APRIL NUMBER OF DRESS The most beautiful and interesting number ever published. ‘The whole Spring wardrobe is presented in a charming, practical form—for the girl who wants to be the sartorial envy of her friends. . Please do not send us so cents Jor a single copy of this April number, and do not send a check now— simply fll out and return to us this Coupon, upon its receipt your subscription will be entered and you may fay lor it at your convenience. Publishers of “DRESS” 11 West 36th Street, New York Dear Sirs— Please send me **DRESS"* for one year beginning with the April number, and charge $5.00 to my account. In a Sense SKED about Socialism during a recent inter. view, Mr. J. D. Rockefeller, the Standard Oil King, said: “We are all Socialists, in a sense. 1 certainly am a Socialist, in a sense. We understand that all men are bound together in vital relationships from which there is no escape. ‘No man liveth unto himself!” The interests of one are those of all.” Fervent Socialists are we, In a sense; And we love Fraternity, In a sense; ‘Though we plunder and we thieve, In a way to make you grieve, In our noble aims believe, Ina sense. “Haul for haul’s" our motto just, Ina sense; And our simple watchword’s "Trust!" In a sense; When we're squeezing you a bit, Kindly do not notice it, For ‘tis to your benefit— Tn a sense Also, friends, perhaps you'll note, Ina sense, Texts of Scripture we can quote, Ina sense; Six days worry and oppress Weak and poor and fatherless: On the seventh pray with stress— Ina sense. When we bully and we Lie, Ina sense; ‘Aad go in for piracy, Ina sense; When we ruin traders small, Is it wicked? Not at all— Our procedure’s ethical— Ina sense. We're commercial buccaneers, In a sense; Just like Teach and Co., my dears, Ina sense; We're the self-same wicked breed, We've the self-same love of greed, And, when caught, like them, we plead— Tanocence. —London Clarion, Marine 'HE following bits of conversation may be heard several thousand times each day: 1. “I think those people down in the steerage have a much better time than we do. But don’t they look just like so many animals?” 2. “Don't those clouds over there look just like land?” 3. “Somebody said we aren’t far from an iceberg, but I don’t know whether it’s so or not. You hear so many false reports on shipboard.” 4. “Have you met the captain yet? I hope you didn’t ask him any foolish questions, poor man!” 5. “No, I haven't scen a whale yet, but there were lots of porpoises around the ship to: 6. “Who isthat man? I haven't seen h He must have come on board during th (Always funny.) , 7- “Did the postman bring you anything this morning?” (Sure of a howl.) 8. “Is this your first trip to Europe? My, but you have a treat in store!" —Princeton Tiger. APERUVIAN Jew at Johannesburg was $0 ill that a trained nurse had to be sent for. When she came on duty her first remark wa ow Pl take your temperature.” To which the Jew rej : “You can’t; everything is in my wife's name. Sporting Times. Cu to his st Besid is also after a class in read, w accurac blows ¢ The | comicbooks.com