Life — April 2, 1908 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Matter of Safety is often overlooked by automobile de- signers and results are often serious, sometimes disastrous, In the Rambler this is considered an important detail and safety of operator and car is given equal considera- tion. A leading feature is the automatic spark retarder, by means of which engag- ing the starting crank positively retards the spark, thus removing all danger from pre- mature ignition. As to safety of the car, there is no greater source of trouble than loosened Its or nuts, In the wed by the use of Rambler lock nuts that cannot comeloese, or by castellated nutslocked lace by cater pans. eiinad “These are in themeclves but small thing, but it is aneation to little things that makes the Rambler The Car of Steady Service. Out catalog tell theory. Write fort today of see our nearest represestalve. Thomas B. Jeffery & Company Main Office and Factory, Kenosha, Wisconsin. Branches and Distributing Agencies: Chicago, Milwaukee, Boston, Philadelphia, Sas Francisco. Representatives in all leading cities. Model Does It Pay to Advertise Automobiles in Magazines? Will You Please Help Us to Find Out? Thave told our advertising agent to insert this advertisement—$2,000 worth—in April magazines, and now I want to make a simple request of you. Will you please write us, saying: “I saw your advertisement in LIFE”; use box number given below in addressing us. We will reciprocate by sending you, free, for three months THe Co-Orerator, our own automo- bile paper, published semi-monthly. It tells about automobiles in general but the Maxwell in particular, of course. It costs us money to publish and mail it and it is very readable. The object of this request is to determine how best to advertise the Maxwell Car. This New Model D Maxwell The Latest Addition to the Maxwell Family ee ¢ 24H.P.,4-cylinder, 5-panenger Touring Car, $1,750 has proven to be just what we thought it would, just the car for those who don’t want our runabout at $825, our American Family Touring Car at $1450; it is the rational car, has all the mechanical features which have made the Maxwell line famous. Please write, and I will put your name on the free mailing list of Tr Co-OpeRator and I will send you a bunch of good automobile literature. BENJAMIN BRISCOE, President. MAXWELL-BRISCOE MOTOR COMPANY Memben A. M. C.M. A. P. O. Box 6, Tarrytown, N. Y. Factories: Tarrytown, N.Y. New Castle, Ind. Pawtucket, R. 1. Here is the mame plate Pronounced MAJA is the masterpiece of the master makers, the famous Daimler organization, which has embodied all its latest discoveries and best devices in this most modern conveyance — light enough to reduce tire bills and jump out, full speed, at a touch, yet rides like a heavy car, free from jolt or vibration; noiseless, perfect. MAJA is full size in every dimension, speed and carrying capacity. Sold direct to users at factory prices, eliminating the enormous profits of middlemen and agents, bringing these famous productions in reach of all lovers of good automobiles, Luxurtously appointed bodies trom the Cannstadt shops, our English works or of American production, as preferred. MAJA is extremely light, but will stand more hard work and abuse than any car heretofore offered—the result of special new materials never before used. MAJA IS NOW READY FOR DEMONSTRATION AMERICAN BRANCH MAJA CO., Ltd. S8th St., just Bast of Broadway, New York Maja Porelgn Tourlag Service has its offices throughout the world and does everything for the auto tourist. Saves all the trouble. Write for information. tour abroad. | Subscrip: tions gow teing recelved 5 Srise for It please send Write for particalars. A | pouice comicbooks.com