Life, 1908-03-26 · page 18 of 22
Life — March 26, 1908 — page 18: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features period advertisements (circa early 1900s based on styling) for consumer goods: **Main content:** - **Trimble Whiskey** ad: A pitch for "Green Label" whiskey with the slogan "when you do drink, drink Trimble"—standard liquor marketing - **Abbott's Bitters** ad: Promotes a medicinal tonic (bitters were marketed as digestive aids) - **Diamond Fast Color Eyelets** ad: Shoe hardware with a quality-assurance diamond trademark - **Club Cocktails** ad: Pre-made bottled cocktails marketed as superior to homemade versions - Various other ads for shoes, transportation lines **Left column:** Contains brief humorous anecdotes/jokes from Life's "Our Foolish Contemporaries" section—not political cartoons. **Context for modern readers:** These ads reflect pre-Prohibition America (alcohol openly advertised) and an era when patent medicines and branded components were heavily marketed with quality-assurance logos. The page shows how advertising dominated magazine revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
u do drink, drink 7. anes YOU Timbje» x) SJ? \\ e iN DOUBT cently telling a. marvel > that really true or is it just preaching ?*—The | Don't let whiskey odent why Standard get the best of you! eo ; ota Washington Say “Trimble” and get the best ‘ of whiskey. r it shake in Mlen’s Poot-Eave. a Whiskey e U sore : sone ynoraintons Green Label. esvaatisneco ‘ Phila, and New York LL FIRST-CLASS DEALERS 1793 _— c TIC he beatcocktall. Aide digestion. | ait aromatic foralt w exquisite faver and ‘taste dashes : Greases the tunte eect of ¢ : i I eprtant to see That ies Abbot. ! | -—- A GOOD BOY Ma. Rytny: Why are yee decoratin’, Mrs. Murphy? Mas. Mcepny: Me by Denny i it wuz for foie sure, it mast Le a great bly lotke that!” —Tit- Bir A Bottled Delight THE DIAMOND HERE is always something lack- INGENIOUS INDIGENCY LOOK FOR On the eyelets of the next pair of shoes ing in the flavor of a made-by- that you buy. On the front of each Dia- guesswork cocktail, CLUB COCK- wee ee ee oe vt ie TAILS are the only perfect cocktails. taised. If they are not there the eyelets A mixed-to-measure blend of rare old 1 are not genuine liquors aged in wood—always uniform Auex’s Foot-Ease: has become almost a necessity DIAMOND ta Hvar, Gaerne. delicious, appetizing to me —Mrs. HL. E, Sadler, Sedan, Kansas a CLUB COCKTAIL is a vastly better FAST COLOR EYELETS drink than any chance-mixed cockta Most good shoes have them but they are well worth possibly could be. looking for. Their tops are solid fast color all the way through, A HARD JOB | rk and earn the They never wear brassy, Kinds. At all good dealers. Man= and never crack or roughen hattan (whiskey base) and Martini in such @ way as to cut the strings. in base) are univ orites, Remember the small raised diamond <> aie base) are: universtl favorites trade-mark is your safeguard and insist upon shoes fitted with them when buying ae GEHeubleinE Bro, United Fast Color Eyelet Co., Boston, Mass, HARTFORD NEW YORK LONDON New York 1 | Cincinnati ASR casvt mean ouse woren | Boston SOUTHWESTERN LIMITED | ee os oe &St. Louis xu | comicbooks.com